The gardening guru, television personality, philanthropist and motivational speaker urged growers, retailers, landscapers and florists to use social media to engage the next generation of buyers, and to invest in developing their respective audiences.

It’s a loaded question, and one that you can’t answer overnight, but if you haven’t at least considered whether or not you should be selling plants and products online, you should devote some time to deciding if it is right for your business.

Its famous Endless Summer hydrangea not only transformed the Midwest nursery, it also ushered in a new era of point-of-purchase marketing and high-octane variety launches.

Corso’s Perennials, a member of the Lowe’s Growers Council for perennials for about five years, is a heavy […]

Consumers still love fairy gardens, but growers can expand their customer base by supplying pre-made gardens to retailers.

Retailers often look to their plant suppliers for ideas of how to increase their plants sales with smart marketing plans. The California Spring Trials were packed with great concepts you can pass along to your customers.

Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.

With changes to the Facebook newsfeed algorithm, Page posts are losing their reach. Will ads be the only way to find an audience now?

Specialty agriculture has an enormous role to play in improving pollinator health. Here is what growers can expect to see from government agencies and industry associations.

Creating our own advocacy is an important tool in areas like presenting science-based knowledge about pollinator health, and informing the public about how growers already preserve natural resources through responsible practices like integrated pest management (IPM), water reclamation and recycling, plastic recycling and sustainability initiatives.

Sakata Seed America, Inc. continued its support for the annual Salinas Valley Fair by donating thousands of show plants from the California Spring Trials for fairground beautification. This year marks the 70th anniversary of the agriculture tradition.

AFE earned its second major industry award, the Gold Circle Award from the Center for Association Leadership (ASAE), for its original “Murder, Sex and Greed” animated video, developed to educate the floriculture industry about the positive impacts of AFE on critical industry problems.

Consumers in search of local, seasonal and sustainable cut flowers now have a one-stop destination to find American-grown bouquets and blooms. Slowflowers.com is a free online directory designed to connect flower lovers with floral retailers, designers and studios that support and sell seasonal, locally-grown and domestic flowers.