Benary, an independent breeder of strong genetics, will now be offering an alternative way to market its products to growers in North America. To make transactions more direct and efficient, as well as to increase the value for its grower customers, Benary has joined forces with Volmary to create a new joint venture called Benary+.
Benary+ will sell directly to growers in the U.S. Benary+ will offer seed from Benary’s seed breeding, as well as unrooted cuttings from Volmary’s vegetative breeding.
“We feel that this new business model of Benary+ gives the grower more choices, plus the unique opportunity to order products directly from the source,” said Benary in a statement. “It also gives us the opportunity to provide customers with longer-term availability information on all of our products, and allows us to work more closely with growers to invest in new breeding lines that meet the demands of our ever changing market.”
Benary values its relationships with its existing broker customers and recognizes that some growers might still prefer to purchase seed through a broker. Ernst Benary of America will continue to maintain traditional seed distribution through these sales channels under the Benary name.
Based in Muenster Germany, Volmary GmbH, is a family owned company that has built its reputation on superior genetics, outstanding customer service, and reliable supply. Volmary roots and ships thousands of plug trays of their cuttings each week so they understand, first hand, what is important to successfully produce vegetative products.
In addition to the new Benary+ distribution initiative in North America, Benary and Volmary have also joined forces in their vegetative breeding activities.