HGTV Home Plant Collection Debuts New Expressions Annuals for 2014

Calibrachoa 'Super Lavender'

The HGTV HOME Plant Collection unveiled its new Expressions Annuals for 2014 during the OFA Short Course in Columbus, Ohio, on July 14. The new annuals collections include Shady Showoffs, So Gorgeous! Geraniums, Fine Vines Mandevillas and WonderCalis Calibrachoas, says Randy Hunter, managing partner of Agricola Management Group, the exclusive licensee for the Plant Collection.

“We’ve had tremendous response to the launch of the HGTV Home Plant Collection and Expressions Annuals in 2013,” Hunter says. “Retailers and consumers alike have embraced our pre-selected annual mixes that take the guesswork out of which plants go best together in container gardening. Now, we’re looking forward to continued expansion in 2014 with more exciting new pre-selected annual mixes,” Hunter says.

HGTV worked in conjunction with Agricola Management Group to develop the Expressions Annuals Collections, which includes the new plant varieties for 2014.

“For 2014, we’re branching out in new directions with three of the new annuals collections,” Hunter says. “There’s big demand for hardy shade annuals, zonal geraniums and mandevillas, and these collections answer that demand. Our fourth collection, WonderCalis, is our new calibrachoa group with additional tropical hues. They join our original calibrachoa collection called Confetti Craze that’s been very popular this year.” 

Each of the new Expressions Annuals collections address different gardening needs. Shady Showoffs is designed to thrive in shady garden areas and features floriferous begonias, impatiens and shade-loving petunias.  So Gorgeous! Geraniums satisfy the need for “thrillers” in containers and hanging baskets with their bold colors, big double flowers and dark green foliage. Fine Vines Mandevillas are a bush form of disease-resistant, vigorous mandevillas heavy flowering while WonderCalis provide constant color and extra large blooms with low maintenance. The new Expressions Annuals join the original six collections — Confetti Craze, Friendly Fusions, Sassy Sweethearts, Big & Bold, Pop N’ Polish Petunias and Chic Black N’ White.

All the Expressions Annuals are available as mixes in gallons and decorative containers and as individual components or accent plants in quarts. By pre-selecting complementary annuals for the container garden and hanging basket mixes, HGTV and Agricola have performed the planning and plant coordination for the consumer, eliminating the need for customers to go through the nursery searching for plants that work together well. Consumers simply select their favorite Expressions mix, buy the components that are pre-selected to go together and they’re on their way. They know the Expressions container mixes will look beautiful and grow well with proper care for the entire season.

In addition to the pre-selection, consumers also have the benefit of HGTV Know How! — referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.

More than 950 retail locations across the country offered the original Expressions Annuals. Those retailers will also carry the new Expressions Annuals in 2014. The Plant Collection is one of several lines of HGTV Home branded products including fabric and trim, flooring, furniture, lighting, outdoor living, paint and wallpaper. For more information on HGTV HOME branded products, go to www.hgtvhome.com. For additional information on becoming a participating retailer, visit www.hgtvhomeplants.com or www.agricolamanagement.com.

About HGTV 

America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month.  The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

About Agricola Management Group

Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or info@agricolamanagement.com

Leave a Reply

2 comments on “HGTV Home Plant Collection Debuts New Expressions Annuals for 2014

More From Varieties...
Suntory Grandessa argyranthemum - feature

September 18, 2017

Breeders Open Availability for Unrooted Cuttings; Here’s How Growers Will Benefit

With new avenues for buying young plants for vegetative production, growers should have an easier time finding availability and receiving shipments of unrooted cuttings for the coming seasons.

Read More
Ball, Tagawa Succulents Partnership

September 14, 2017

Ball Seed to Partner With Tagawa Greenhouses on New Succulent Offerings

The new program includes in-demand retail products that are popular with younger shoppers, allowing growers to easily build a comprehensive succulent program and stay on-trend in the marketplace.

Read More
Strait-Laced Elderberry

September 10, 2017

Check Out the Top Varieties On Display at Farwest 2017

A panel of plant experts, along with show attendees, selected their favorite offerings during the Farwest 2017 New Varieties Showcase.

Read More
Latest Stories
Suntory Grandessa argyranthemum - feature

September 18, 2017

Breeders Open Availability for Unrooted Cuttings; Here&…

With new avenues for buying young plants for vegetative production, growers should have an easier time finding availability and receiving shipments of unrooted cuttings for the coming seasons.

Read More
Ball, Tagawa Succulents Partnership

September 14, 2017

Ball Seed to Partner With Tagawa Greenhouses on New Suc…

The new program includes in-demand retail products that are popular with younger shoppers, allowing growers to easily build a comprehensive succulent program and stay on-trend in the marketplace.

Read More
Strait-Laced Elderberry

September 10, 2017

Check Out the Top Varieties On Display at Farwest 2017

A panel of plant experts, along with show attendees, selected their favorite offerings during the Farwest 2017 New Varieties Showcase.

Read More

September 5, 2017

Hort Couture Announces New Propagation and Broker Partn…

The new grower-propagator partners are deeply vested in the independent garden center channel with propagation expertise, as well as finished production focused on the independent grower.

Read More
Helianthus Sunfinity (Syngenta Flowers)

September 3, 2017

Growing Tips for Helianthus Sunflower ‘Sunfinity…

This annual sunflower is a profuse bloomer with strong branching that produces multiple flowers per plant from spring to fall.

Read More
Ball Seed Field Day 2017

September 2, 2017

Highlights from Ball Seed’s Annual Field Day and Landsc…

Attendees of the one-day event had the opportunity to see new plants in up-close-and-personal trials, and engage with speakers and product experts.

Read More
Bidens Popstar (Kientzler)

August 31, 2017

Allan Armitage: Why I’ve Become a Fan of Bidens

The rather boring plant with mundane daisy-yellow flowers has morphed into a vigorous plant carrying colorful flowers that seems to be comfortable in most of the country.

Read More

August 29, 2017

27 New Impatiens for Spring Color in 2018

Gardeners love impatiens because they are one of the few plants that offer stand-out, splashy blooms for shady areas, and in some cases full sun. There's no shortage of new introductions this year to choose from for your 2018 product mix. Here are 27 new and improved varieties to consider offering to your customers.  

Read More
Calandiva kalanchoes (Dümmen Orange) Feature

August 28, 2017

Lifestyle Plants Are in Full Bloom for Consumers

The latest decorating trends indicate consumers want hassle-free, colorful plants with big flowers — and growers are finding unique ways to cash in on these luxury-item sales.

Read More
Cuphea Fairy Dust Pink (Proven Winners) feature

August 26, 2017

Kelly Norris: Noteworthy Plants That Caught My Attentio…

Imagine the modern consumer getting so excited about a new plant that they shared the experience with a friend, perhaps not even a fellow gardening consumer.

Read More

August 20, 2017

Proven Winners and Kentucky Nursery and Landscape Assoc…

This year, KNLA is combining its summer outing with the Proven Winners Landscape Roadshow for an informative event that will take place on September 21.

Read More
Four Star 2018 Catalog

August 18, 2017

Four Star Greenhouses’ 2018 Catalog Includes New Variet…

The new catalog is available in both print and digital formats, and features information on new trays that allow for more plugs per square foot.

Read More
Francis Kwong, PanAmerican Seed

August 15, 2017

Ornamental Seed Scientist Francis Kwong Dies at Age 65

Kwong was most recently the Director of Seed Technology for PanAmerican Seed, and his research was instrumental in the development of calibrachoa, angelonia, and other plants.

Read More
Candy Tops Snapdragons Series (Sakata Ornamentals)

August 3, 2017

Five Characteristics Breeders Want in Top-Performing Sp…

New spring annuals have to provide something for everyone — longevity, durability, performance, and more — if they want to meet breeders’ high standards for market-worthy plants.

Read More
Petunia 'Headliner Pink Sky" (Selecta)

August 3, 2017

Why Eccentricity is the New Black in Spring Annuals

Consumers judge plants by appearance, color impact, and ease of maintenance, which is why retailers want new spring annuals that are novel standouts.    

Read More

August 1, 2017

39 New Vegetables and Herbs for 2018

New vegetable and herb introductions for 2017 offer unique shaped fruits, distinctive foliage, intense flavors, improved disease resistance, high yields, and more. Here are 39 new vegetable and herb varieties to consider for your product mix in 2018.

Read More
2018 Griffin Catalog

July 31, 2017

Griffin Releases Print and Digital Versions of Its 2018…

The 250-page print catalog features more than 350 new varieties from leading breeders, while the enhanced digital version has extra features on crop culture, grower tools, and more.

Read More
Emerald-Coast-Growers-Guide-Feature-Image

July 27, 2017

Emerald Coast Growers Offers Updated Guide on its Newes…

This year’s guide features new varieties while maintaining Emerald Coast’s ornamental grass program and expanding its perennial plants line.

Read More