HGTV Home Plant Collection Debuts New Expressions Annuals for 2014

Calibrachoa 'Super Lavender'

The HGTV HOME Plant Collection unveiled its new Expressions Annuals for 2014 during the OFA Short Course in Columbus, Ohio, on July 14. The new annuals collections include Shady Showoffs, So Gorgeous! Geraniums, Fine Vines Mandevillas and WonderCalis Calibrachoas, says Randy Hunter, managing partner of Agricola Management Group, the exclusive licensee for the Plant Collection.

“We’ve had tremendous response to the launch of the HGTV Home Plant Collection and Expressions Annuals in 2013,” Hunter says. “Retailers and consumers alike have embraced our pre-selected annual mixes that take the guesswork out of which plants go best together in container gardening. Now, we’re looking forward to continued expansion in 2014 with more exciting new pre-selected annual mixes,” Hunter says.

HGTV worked in conjunction with Agricola Management Group to develop the Expressions Annuals Collections, which includes the new plant varieties for 2014.

“For 2014, we’re branching out in new directions with three of the new annuals collections,” Hunter says. “There’s big demand for hardy shade annuals, zonal geraniums and mandevillas, and these collections answer that demand. Our fourth collection, WonderCalis, is our new calibrachoa group with additional tropical hues. They join our original calibrachoa collection called Confetti Craze that’s been very popular this year.” 

Each of the new Expressions Annuals collections address different gardening needs. Shady Showoffs is designed to thrive in shady garden areas and features floriferous begonias, impatiens and shade-loving petunias.  So Gorgeous! Geraniums satisfy the need for “thrillers” in containers and hanging baskets with their bold colors, big double flowers and dark green foliage. Fine Vines Mandevillas are a bush form of disease-resistant, vigorous mandevillas heavy flowering while WonderCalis provide constant color and extra large blooms with low maintenance. The new Expressions Annuals join the original six collections — Confetti Craze, Friendly Fusions, Sassy Sweethearts, Big & Bold, Pop N’ Polish Petunias and Chic Black N’ White.

All the Expressions Annuals are available as mixes in gallons and decorative containers and as individual components or accent plants in quarts. By pre-selecting complementary annuals for the container garden and hanging basket mixes, HGTV and Agricola have performed the planning and plant coordination for the consumer, eliminating the need for customers to go through the nursery searching for plants that work together well. Consumers simply select their favorite Expressions mix, buy the components that are pre-selected to go together and they’re on their way. They know the Expressions container mixes will look beautiful and grow well with proper care for the entire season.

In addition to the pre-selection, consumers also have the benefit of HGTV Know How! — referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.

More than 950 retail locations across the country offered the original Expressions Annuals. Those retailers will also carry the new Expressions Annuals in 2014. The Plant Collection is one of several lines of HGTV Home branded products including fabric and trim, flooring, furniture, lighting, outdoor living, paint and wallpaper. For more information on HGTV HOME branded products, go to www.hgtvhome.com. For additional information on becoming a participating retailer, visit www.hgtvhomeplants.com or www.agricolamanagement.com.

About HGTV 

America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month.  The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

About Agricola Management Group

Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or [email protected]

Leave a Reply

2 comments on “HGTV Home Plant Collection Debuts New Expressions Annuals for 2014

More From Varieties...
Begonia Spectre Silver Terra Nova Nurseries

April 20, 2017

Terra Nova Nurseries Releases Two New, Attractive Begonia Varieties

Stardust is the latest addition to Terra Nova Nurseries’ existing T Rex Begonia series, and Silver is the first introduction to the company’s new Spectre Begonia series.

Read More

April 18, 2017

Cool Combos From CAST 2017 – Editor’s Choice

With container gardening becoming more of a lifestyle among consumers than a trend, and breeders continuing to put more effort in container mixes and components, I feel I would be remiss if I didn't share some of the special combinations that not only caught my eye at California Spring Trials, but absolutely took my breath away and made me want to immediately get started gardening.

Read More
Danziger New Hires

April 16, 2017

Danziger Invests in Continued North American Business Growth

As part of a new business structure for its North American market, Mike Fernandez has been appointed Market Manager North America for Bedding Plants and Perennials, and Kate Zvara was named as Key Account Manager and Retail Specialist.

Read More
Latest Stories
Begonia Spectre Silver Terra Nova Nurseries

April 20, 2017

Terra Nova Nurseries Releases Two New, Attractive Begon…

Stardust is the latest addition to Terra Nova Nurseries’ existing T Rex Begonia series, and Silver is the first introduction to the company’s new Spectre Begonia series.

Read More

April 18, 2017

Cool Combos From CAST 2017 – Editor’s Choic…

With container gardening becoming more of a lifestyle among consumers than a trend, and breeders continuing to put more effort in container mixes and components, I feel I would be remiss if I didn't share some of the special combinations that not only caught my eye at California Spring Trials, but absolutely took my breath away and made me want to immediately get started gardening.

Read More
Danziger New Hires

April 16, 2017

Danziger Invests in Continued North American Business G…

As part of a new business structure for its North American market, Mike Fernandez has been appointed Market Manager North America for Bedding Plants and Perennials, and Kate Zvara was named as Key Account Manager and Retail Specialist.

Read More
Florida Flower Trials

April 12, 2017

Looking for Info on New Varieties for Hot Climates? Che…

The Florida Nursery Growers and Landscape Association’s Florida Flower Trials, which are focused on new and improved varieties able to thrive in the extremes of Florida’s climate, are a great opportunity to connect with national breeders.

Read More
Lupinus Staircase Series (Green Fuse Botanicals)

April 11, 2017

Begonias, Celosias Among Dr. Allan Armitage’s Favorites…

Check out some of Allan’s top picks from his final day at CAST 2017, which included visits to Green Fuse Botanicals and Floranova.

Read More
Rex Begonia container mix at Green Fuse Botanicals

April 11, 2017

Green Fuse Botanicals’ Rex Begonias and First Looks; Fl…

Here are the highlights from Green Fuse Botanicals and Floranova on the last day of CAST 2017.

Read More

April 7, 2017

Hort Couture Wows With Farm to Table; Florist Holland R…

On the last day for GroLink and the second to last for the Greenhouse Grower team, the wealth of genetics, marketing programs, and announcements were pleasing to our eyes, ears, and hearts.

Read More

April 7, 2017

California Spring Trials Day Five: Notable New Plant Va…

See some of the new varieties for 2018 displayed at Ball Horticultural and GroLink Plant Company on day five of California Spring Trials 2017.

Read More

April 7, 2017

PanAmerican Promotes Pentas, Plug-and-Play, and Veggies…

On Day 5 of the California Spring Trials, the Greenhouse Grower team hit the Southern California Trials and saw a multitude of new introductions and exciting programs.

Read More

April 7, 2017

CAST 2017: Musings of a California Spring Trials Rookie…

The number of opportunities presented to me are enough to make me rethink my location, but I still have a lot of big decisions to make for the future.

Read More

April 6, 2017

Dr. Allan Armitage’s Top Picks From Ball and GroL…

Here are Dr. Allan Armitage’s five variety picks, plus one display, from on Day 5 of CAST 2017.

Read More

April 6, 2017

Dümmen Orange Provides Retail Concepts; Terra Nova Offe…

Greenhouse Grower hit the Central Coast of California on our Day 4 of California Spring Trials, and what we saw was inspiring and exciting.

Read More

April 5, 2017

California Spring Trials Day Four: New Plant Intros fro…

The Greenhouse Grower team saw loads of memorable plants during day four, as it visited Dümmen Orange, Chisan Orchids, and Windmill Nursery. Dümmen had several notable introductions, including Wild Romance New Guinea impatiens in Blush Pink and White, which inspired the theme of its displays. One of the standout displays was its perennial combos with some new leucanthemum additions. Chisan Orchids in Los Alamos, CA, with Israeli breeders Hishtil, Jaldety, and Cohen Propagators, was a new stop on the route this year. Hishtil has a new gaura series out that includes a compact, low-growing variety, ‘Baby,’ with a mass of pink blooms. Cohen displayed Verbena ‘Mickey Red Rose,’ a unique bi-color that looks like a mixed combo, and Jaldety featured an interesting Cyperus prolifera. Windmill Nursery was the last stop of the day, with breeders Terra Nova Nurseries, Kientzler, J. Berry Nursery, and KiwiFlora. Terra Nova had several new heuchera for show, including ‘Onyx,’ which is a mounding, […]

Read More

April 5, 2017

CAST 2017: Musings of a California Spring Trials Rookie…

Set-aside all the varieties - I have come to the realization that being a grower is where I belong.

Read More

April 5, 2017

Dr. A’s Day Four Top Varieties for CAST 2017

Check out Dr. Allan Armitage's top five picks from visits to Dummen Orange, Chisan Orchids, and Windmill Nursery during day four of California Spring Trials 2017.

Read More

April 4, 2017

Dr. A’s Day Three Picks for CAST 2017

Take a look at Dr. Allan Armitage’s top five favorites from the American Takii, Sakata, and Floricultura stops during the 2017 California Spring Trials.

Read More

April 4, 2017

California Spring Trials Day Three – New Intros f…

Check out some of the great new plant introductions for 2018 the Greenhouse Grower team encountered on day four of California Spring Trials 2017.

Read More

April 4, 2017

Takii’s New Breeding Efforts; Sakata Seed America Turns…

Day three on the trail took us to the last three stops in the north, American Takii, Sakata Seed America, and Floricultura, which showcased a number of companies.

Read More