The HGTV HOME Plant Collection unveiled its new Expressions Annuals for 2014 during the OFA Short Course in Columbus, Ohio, on July 14. The new annuals collections include Shady Showoffs, So Gorgeous! Geraniums, Fine Vines Mandevillas and WonderCalis Calibrachoas, says Randy Hunter, managing partner of Agricola Management Group, the exclusive licensee for the Plant Collection.
“We’ve had tremendous response to the launch of the HGTV Home Plant Collection and Expressions Annuals in 2013,” Hunter says. “Retailers and consumers alike have embraced our pre-selected annual mixes that take the guesswork out of which plants go best together in container gardening. Now, we’re looking forward to continued expansion in 2014 with more exciting new pre-selected annual mixes,” Hunter says.
HGTV worked in conjunction with Agricola Management Group to develop the Expressions Annuals Collections, which includes the new plant varieties for 2014.
“For 2014, we’re branching out in new directions with three of the new annuals collections,” Hunter says. “There’s big demand for hardy shade annuals, zonal geraniums and mandevillas, and these collections answer that demand. Our fourth collection, WonderCalis, is our new calibrachoa group with additional tropical hues. They join our original calibrachoa collection called Confetti Craze that’s been very popular this year.”
Each of the new Expressions Annuals collections address different gardening needs. Shady Showoffs is designed to thrive in shady garden areas and features floriferous begonias, impatiens and shade-loving petunias. So Gorgeous! Geraniums satisfy the need for “thrillers” in containers and hanging baskets with their bold colors, big double flowers and dark green foliage. Fine Vines Mandevillas are a bush form of disease-resistant, vigorous mandevillas heavy flowering while WonderCalis provide constant color and extra large blooms with low maintenance. The new Expressions Annuals join the original six collections — Confetti Craze, Friendly Fusions, Sassy Sweethearts, Big & Bold, Pop N’ Polish Petunias and Chic Black N’ White.
All the Expressions Annuals are available as mixes in gallons and decorative containers and as individual components or accent plants in quarts. By pre-selecting complementary annuals for the container garden and hanging basket mixes, HGTV and Agricola have performed the planning and plant coordination for the consumer, eliminating the need for customers to go through the nursery searching for plants that work together well. Consumers simply select their favorite Expressions mix, buy the components that are pre-selected to go together and they’re on their way. They know the Expressions container mixes will look beautiful and grow well with proper care for the entire season.
In addition to the pre-selection, consumers also have the benefit of HGTV Know How! — referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.
More than 950 retail locations across the country offered the original Expressions Annuals. Those retailers will also carry the new Expressions Annuals in 2014. The Plant Collection is one of several lines of HGTV Home branded products including fabric and trim, flooring, furniture, lighting, outdoor living, paint and wallpaper. For more information on HGTV HOME branded products, go to www.hgtvhome.com. For additional information on becoming a participating retailer, visit www.hgtvhomeplants.com or www.agricolamanagement.com.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
About Agricola Management Group
Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or [email protected]