HGTV Home Plant Collection Debuts New Expressions Annuals for 2014

Calibrachoa 'Super Lavender'

The HGTV HOME Plant Collection unveiled its new Expressions Annuals for 2014 during the OFA Short Course in Columbus, Ohio, on July 14. The new annuals collections include Shady Showoffs, So Gorgeous! Geraniums, Fine Vines Mandevillas and WonderCalis Calibrachoas, says Randy Hunter, managing partner of Agricola Management Group, the exclusive licensee for the Plant Collection.

“We’ve had tremendous response to the launch of the HGTV Home Plant Collection and Expressions Annuals in 2013,” Hunter says. “Retailers and consumers alike have embraced our pre-selected annual mixes that take the guesswork out of which plants go best together in container gardening. Now, we’re looking forward to continued expansion in 2014 with more exciting new pre-selected annual mixes,” Hunter says.

HGTV worked in conjunction with Agricola Management Group to develop the Expressions Annuals Collections, which includes the new plant varieties for 2014.

“For 2014, we’re branching out in new directions with three of the new annuals collections,” Hunter says. “There’s big demand for hardy shade annuals, zonal geraniums and mandevillas, and these collections answer that demand. Our fourth collection, WonderCalis, is our new calibrachoa group with additional tropical hues. They join our original calibrachoa collection called Confetti Craze that’s been very popular this year.” 

Each of the new Expressions Annuals collections address different gardening needs. Shady Showoffs is designed to thrive in shady garden areas and features floriferous begonias, impatiens and shade-loving petunias.  So Gorgeous! Geraniums satisfy the need for “thrillers” in containers and hanging baskets with their bold colors, big double flowers and dark green foliage. Fine Vines Mandevillas are a bush form of disease-resistant, vigorous mandevillas heavy flowering while WonderCalis provide constant color and extra large blooms with low maintenance. The new Expressions Annuals join the original six collections — Confetti Craze, Friendly Fusions, Sassy Sweethearts, Big & Bold, Pop N’ Polish Petunias and Chic Black N’ White.

All the Expressions Annuals are available as mixes in gallons and decorative containers and as individual components or accent plants in quarts. By pre-selecting complementary annuals for the container garden and hanging basket mixes, HGTV and Agricola have performed the planning and plant coordination for the consumer, eliminating the need for customers to go through the nursery searching for plants that work together well. Consumers simply select their favorite Expressions mix, buy the components that are pre-selected to go together and they’re on their way. They know the Expressions container mixes will look beautiful and grow well with proper care for the entire season.

In addition to the pre-selection, consumers also have the benefit of HGTV Know How! — referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.

More than 950 retail locations across the country offered the original Expressions Annuals. Those retailers will also carry the new Expressions Annuals in 2014. The Plant Collection is one of several lines of HGTV Home branded products including fabric and trim, flooring, furniture, lighting, outdoor living, paint and wallpaper. For more information on HGTV HOME branded products, go to www.hgtvhome.com. For additional information on becoming a participating retailer, visit www.hgtvhomeplants.com or www.agricolamanagement.com.

About HGTV 

America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month.  The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

About Agricola Management Group

Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or [email protected]

Leave a Reply

2 comments on “HGTV Home Plant Collection Debuts New Expressions Annuals for 2014

More From Varieties...
Terra Nova Shipping Box

July 20, 2017

Terra Nova Nurseries, Dümmen Orange to Partner on Unrooted Cuttings Production

Terra Nova Nurseries has contracted with Dümmen Orange to produce unrooted cuttings (URCs) from Terra Nova private stock located at Dümmen Orange’s Central America facilities. The URCs will fulfill orders in North America and Europe.

Read More

July 20, 2017

New Perennials, Trial Gardens, and Merchandising Were Highlights of Darwin Perennials Day 2017

Darwin Perennials Day has steadily become one of the must-attend perennial events of the summer. This year, even the weather cooperated.

Read More
2018 Ball Seed Catalog

July 17, 2017

Ball Seed’s 2018 New Varieties Catalog Now Available

The expanded guide includes breakthrough breeding from Ball in annuals, perennials, vegetables, potted plants, and more.

Read More
Latest Stories
Terra Nova Shipping Box

July 20, 2017

Terra Nova Nurseries, Dümmen Orange to Partner on Unroo…

Terra Nova Nurseries has contracted with Dümmen Orange to produce unrooted cuttings (URCs) from Terra Nova private stock located at Dümmen Orange’s Central America facilities. The URCs will fulfill orders in North America and Europe.

Read More

July 20, 2017

New Perennials, Trial Gardens, and Merchandising Were H…

Darwin Perennials Day has steadily become one of the must-attend perennial events of the summer. This year, even the weather cooperated.

Read More
2018 Ball Seed Catalog

July 17, 2017

Ball Seed’s 2018 New Varieties Catalog Now Available

The expanded guide includes breakthrough breeding from Ball in annuals, perennials, vegetables, potted plants, and more.

Read More
Pleasant View Open House

July 16, 2017

Pleasant View Gardens, D.S. Cole Growers Hosting Open H…

The event gives horticulture industry professionals the chance to check out nearly 80 new introductions from Proven Winners, as well as Pleasant View’s new Savor Edibles & Fragrants line.

Read More
All American Selections

July 12, 2017

All-America Selections Celebrates Milestone Anniversary…

Coinciding with its 85th anniversary celebration, AAS is hosting an open house at its new offices, and has also released its annual report.

Read More

July 8, 2017

Plant Patent Law: Protecting the Variety Pipeline

Breeders call for better cooperation in protecting intellectual property while considering how stricter laws and expensive patents could impact the future of innovation.

Read More
Calibrachoa ‘Superbells Holy Moly!’ (Proven Winners)

July 8, 2017

Are Utility Patents Tying Up Innovation With Litigation…

The opportunities for innovation in plant breeding could be greatly advanced by creating an industry-led patent licensing platform.

Read More

July 8, 2017

Fleuroselect and CIOPORA Offer Organizational Leadershi…

Learn why breeders feel these organizations should be emulated in an industry-led initiative to protect plant breeding efforts.

Read More
Thalictrum Nimbus White (Terra Nova Nurseries)

June 30, 2017

Kelly Norris Dishes on New Plants, Going to Seed, and B…

From woody perennials to genetically modified petunias, Kelly Norris gives his take on what turned out to be a busy spring.

Read More
Jim Devereux, Green Fuse Botanicals

June 24, 2017

Green Fuse Botanicals New Vice President is Focused on …

Jim Devereux, who will oversee production, sales, and marketing for Green Fuse, says he hopes to bring genetics to the market that break from traditional production methods for finished growers.

Read More
Ushio Sakazaki feature

June 22, 2017

Japanese Breeder Ushio Sakazaki Wins Medal of Excellenc…

From Supertunias to Superbells, this innovative Japanese breeder has used wild genetics to create game-changing plants that help consumers reconnect with the beauty of nature.

Read More
CallaFornia Red

June 20, 2017

Dümmen Orange Enters Calla Market With Acquisition of G…

Golden State will continue to supply the market through September 2018, at which time Dümmen Orange will assume supply and delivery of much of Golden State’s product line.

Read More
Plantpeddler Variety Day

June 14, 2017

Plantpeddler Hosting Variety Day on Aug. 4 in Cresco, I…

The free event will allow attendees to tour Plantpeddler’s trial gardens, which include more than 1,200 varieties of vegetative annuals displayed in large containers, baskets, window boxes, and beds.

Read More
Jonathan Babikow, Emerald Coast Growers

June 9, 2017

New Head Grower at Emerald Coast Growers is Excited abo…

Jonathan Babikow, Emerald Coast Growers’ new general manager/head grower for its Lancaster, PA, location, talks about his favorite perennials, the advantages of growing in Pennsylvania, and his future hopes for his career.

Read More
Petunia 'Amore Mio' (Danziger)

June 8, 2017

AmericanHort Update on Genetically Engineered Petunias

AmericanHort is actively assisting affected plant breeders, distributors, growers, and retailers as the genetically modified petunia regulatory response continues. Since the last update, there have been several changes to the list of petunias confirmed or suspected of being genetically engineered and therefore unauthorized to be imported or sold. Also, the list of recognized laboratories for petunia variety confirmation testing has expanded. Most importantly, petunia varieties on the USDA-APHIS Biotechnology Regulatory Services (BRS) list require an APHIS Form 2000 for importation. APHIS also began requiring that any Petunia spp. Shipments, not including regulated GE varieties, must be accompanied by a list of variety names. This resulted in some inspection delays at the USDA-APHIS plant inspection station in Atlanta over the past two weeks. In response, AmericanHort has negotiated a more flexible approach with APHIS, and new guidance has just been posted for importing Petunia plants, cuttings, or seed. The new guidance allows […]

Read More
Bailey Expo

June 8, 2017

Bailey Nurseries Expo to Take Place in Late July in Min…

This year’s expo will focus on bridging the gap with Millennials and non-gardeners through creative marketing, engaging in-store displays, and heightened customer service.

Read More
Scaevola Mix from Suntory

June 6, 2017

How Was Your Spring? Let Us Know by Taking Greenhouse G…

Please take a few minutes to answer Greenhouse Grower’s 2017 Spring Recap Survey. The deadline for completing the survey is June 20.

Read More
Eason Horticultural Resources Hot New Perennials Booklet

June 6, 2017

Eason Horticultural Resources Releases New Perennials B…

“Hot New Perennials for 2018” is a compilation of information shared with Eason from a broad range of perennial young plant producers, breeding companies, and breeder representatives.

Read More