New Bloom Solutions

Nita Robertson of the American Institute of Floral Designers offers best practices for the care and design of winter greens.

Dr. Melinda Knuth looks at how the industry is incorporating sustainability, not because of regulations, but instead customer expectations.

New Bloom Solutions ponders whether or not the floral industry as a whole can afford to delay investments in AI technologies.

New Bloom Solutions looks at the recent trend of AI-generated flowers and how artificial intelligence as a whole impacts floriculture.

In a recent podcast, Dr. Melinda Knuth of NC State University suggests the floriculture industry reexamine scent as an untapped marketing tool.

If people are not visiting your company’s website, it might be because it’s not showing up when they are searching for information. If that’s the case, you could be losing out on valuable business.

“I was not sure what I was in store for. What was awaiting me was an experience I will remember for a long time.”

Like any other industry, the floral industry can certainly benefit from digital marketing.

Keeping up with what’s happening at the retail floral level is important so you can identify where to focus your efforts to ensure your business blooms.