Insider Insights on Marketing Your Floral Business Website

If people are not visiting your company’s website, it might be because it’s not showing up when they are searching for information online. If that’s the case, you could be losing out on valuable business.

Through extensive research, the team at New Bloom Solutions has identified top flower industry marketing tips for your website, including:

• Search Engine Optimization (SEO): Research has found that the pages that rank first on the list of internet searches received a staggering 50% more views than those in second and third place. If you don’t appear on the first page of internet searches, customers will have to spend some time searching for you. In this case, they are likely to choose one of your competitors. To help make your content more SEO-friendly, some websites will test your content for how SEO-friendly it is.
• Guest Blogging: Blogging on someone else’s floral website is a great way to introduce yourself, your business, and your website to new customers. Many websites will allow you to provide web links back to your website.
• Social Media: If you have advertising funds, you can pay for targeted ads that are aimed at your target demographic and geography. You can also create content for social media that will drive customers to your website. For example, if you are a flower grower, you could produce a behind-the-scenes video shoot of your farm.
• Create a Database: A database of customers and potential customers is worth its weight in gold. A good way of capturing customers’ details, and marketing your website, is a newsletter or contest. You can even combine this with your social media posts, which can result in you reaching hundreds or thousands of new customers.

To learn more, including tips on email marketing campaigns, and other digital platforms such as podcasts, YouTube, and LinkedIn, read the original article from New Bloom Solutions here.