How American Floral Endowment Is Identifying and Addressing Industry Challenges (Video)
November 20, 2025 Greenhouse Grower® Magazine Editor Brian Sparks recently sat down with American Floral Endowment (AFE) Research Coordinator Laura Barth to discuss how the Endowment is identifying and addressing industry challenges and concerns affecting growers throughout the market. Additionally, AFE is exploring areas where industry professionals most want to see their funding directed and prioritized, such as artificial intelligence (AI) integration and work on biostimulants.
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How American Floral Endowment Is Identifying and Addressing Industry Challenges (Video)
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