Grower to Grower Podcast: Why a Positive Company Culture Breeds Long-Term Success, With American Farms
May 31, 2026 
Greenhouse Grower’s Grower to Grower podcast brings you real conversations with the voices driving the future of floriculture. In every episode, we connect with the growers, leaders and innovators who are shaping smarter operations, sustainable growth, and breakthrough strategies. From advanced technology and next-gen plants to business challenges and changing consumer patterns, we dig into what it really means to grow.
For the team here at Greenhouse Grower, the month of May means the Top 100 Growers. Throughout this month, we’ll be featuring conversations with members of our 2026 Top 100 Growers list, which you can learn more about in our May issue. This week, I’m joined by John Hardiman, CEO of Florida-based American Farms, an annuals and perennials grower that was recently acquired by the Hoffmann Family of Companies. One of the biggest keys to the success of American Farms is its focus on building and maintaining a positive company culture, which includes everything from promoting from within to accountability from the top down. I talked about all of this with John, as well as his advice on navigating the H-2A program, and how American Farms approaches investing in automation.
You can listen to the episode here, or you can find it wherever you listen to podcasts. We hope you enjoy it!
If you’d like to be a guest on a future episode, or you have someone on your growing team who would be an interesting guest, email me at [email protected].
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