PanAmerican Seed Takes Home the 2026–27 FleuroStar Award
Aceepting the FleuroStar Award for Dahlia Dalina Maxi Noir Velvet Crush. | FleuroSelect
The FleuroStar Award 2026-27 has been awarded to Dahlia coccinea Dalina® Maxi Noir Velvet Crush bred by PanAmerican Seed and commercialized in partnership with Florensis.
Dalina Maxi Noir Velvet Crush competed against:
- Canna generalis Cannova® Gold Leopard from Takii Europe
- Catharanthus roseus Soiree® Lavender Magic from Suntory Flowers Europe
- Cyclamen persicum x C. purpurascens ELIXIA® Purple from Morel Flowers
- Origanum dictamnus French Flair from Selecta One
- Petunia Tea Rosette Blend from Beekenkamp Plants
- Salvia nemorosa Salute® Lavender from Dümmen Orange.
Jury Selection and Awards Ceremony During FlowerTrials 2026
“Dalina Maxi Noir Velvet Crush is a real eye-catcher, combining striking dark foliage with vibrant velvet purple flowers that appear to glow in sunlight,” the jury stated. “Its excellent plant habit, abundant flowering, and strong performance across all contest locations impressed the judges, while the long flowering season adds clear consumer appeal. Suitable for beds, balconies, and containers, it was recognized for its outstanding visual impact.”
“We feel honored that our candidates were assessed by as many high-level international market players, such as Blume 2000, Intratuin, the Newey Group, Waterdrinker, Royal Lemkes, OBI, King Fisher, and many more,” says Ann Jennen, Secretary General of Fleuroselect. “The success and credibility of the FleuroStar contest stems in large part from the diversity and expertise of our jury.”
More than 30 professionals from 13 countries, working in production, distribution, retail, trade marketing, and press, evaluated each entry on visual impact at point-of-sale and commercial potential. Each judge saw the entries in close proximity at one or more of the nine locations that exhibit the FleuroStar contestants during FlowerTrials®.
The FleuroStar Award Evening took place on the evening of June 11 at the FlowerTrials location of Suntory Flowers Europe in Leimuiderbrug. About 140 industry professionals from across the supply chain gathered for a networking dinner, learned more about the contestants in Q&As with the breeding companies, and witnessed the reveal of the winner.
FleuroStar Winner Dahlia Dalina® Maxi Noir Velvet Crush. | FleuroSelect
For a closer look at Dalina Maxi Noir Velvet Crush and more information on the FleuroStar Award, read the full announcement on the Fleuroselect website.
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