Costa Farms Named a 2026 Top 10 Marketing Team

Costa Farms and its marketing team have been named one of the “Top 10 Marketing Teams” at the 2026 OnCon Icon Awards. The recognition honors the team’s marketing strategies, leadership, and the impact it has made on the company and the horticulture industry as a whole.

The OnCon Icon Awards recognize outstanding marketing teams worldwide through peer and public voting. The awards spotlight teams that demonstrate exceptional creativity and strategic excellence in their industries. This year’s nominees included well-known organizations such as the NAACP, 1-800-Flowers.com, and First Financial Bank.

“Our team’s dedication to innovation and collaboration has been at the heart of our success,” says Mari Carrasquillo, Vice President of Marketing at Costa Farms.

Costa Farms stood out for its fresh approach to promoting the brand both in-store and online. The team’s digital strategy includes podcast episodes, consumer quizzes, plant blogs & profiles, and educational content. Additionally, partnerships with plant-care technology brands such as Planta and Flourish have engaged new audiences. In-store, the team uses POS materials, plant tags, and signage to reach shoppers at the shelf.

“From the content we create to the way our marketing showcases the quality and sustainability of our plants, everything we do is focused on inspiring consumers and growing a passionate plant community. This award is a testament to the hard work, creativity, and passion our team brings every day,” says Carrasquillo.