National Garden Bureau Providing Marketing Tools for Its 2027 “Year of the” Plants

National Garden Bureau (NGB) continues its now 106-year mission to make it easier for the horticulture industry to educate and inspire consumers. That includes NGB’s 2027 “Year of the” program, which is now live online and includes free marketing tools to promote the following six plant types.

2027 Featured Plants

• Perennial: Hellebore
• Bulb: Allium
• Annual: Coleus
• Flowering Shrub: Buttonbush
• Houseplant: ZZ Plant
• Edible: Basil

A bonus for 2027 is that NGB has expanded the Year of the Allium to include not only bulbs but also perennial alliums and edible alliums in their own separate blogs.

NGB’s marketing tools help the industry promote the 2027 “Year of the” genera. These tools are designed to make life easier and allow all to reap the rewards from this national marketing campaign. Those interested in using these materials can download, at no charge, any of the tools, files, and images offered on this web page.

2027 “Year of the” Marketing Tools

• Custom logos (shown below)
• Hundreds of photos of all six crops
• PowerPoint presentations including photos
• “Did You Know” graphics
• Printable posters
• 8” x 10” printable signs
• Fact sheets in PDF format
• Year of logo apparel and gifts

Additionally, all six “Year of the” webpages feature consumer-friendly gardening information and fun facts, providing industry with good hyperlinks to help educate and inspire consumers to use these six plant genera. Extensive consumer promotion of the 2027 “Year of the” program begins in early January 2027 to help drive sales to retail outlets.

For more information about this program or membership in the National Garden Bureau, contact NGB Executive Director Diane Blazek at [email protected].