Blogging The Couture Way

Known for the marketing of their upscale plant products, Hort Couture is now taking its posh approach to the blogosphere, with a format that keeps customers and friends up to date with some of the brand’s newest plants.

Hort Couture’s latest blog features include a video segment called “Garden Center Television.” The show’s host is Shirley Bovshow. She is the proclaimed “Garden Goddess,” by Reader’s Digest Magazine. Bovshow is also the co-host of Garden Police on the Discovery Home Channel and has also appeared on Martha Stewart Radio.

This fashionable brand also plans on producing a variety of YouTube videos over the next few months that include sales tools for growers and reps, new product introductions and container gardening ideas.

In addition to its blog, Hort Couture’s new dresses for its Lady Couture displays are getting plenty of attention. The dresses are vinyl and made to fit the program’s display silhouettes. The dresses come in 12 styles and feature the brand’s newest plants with belts and jewelry to accessorize.

For spring, Hort Couture also suggests taking advantage of pre-booking programs, which many of its growers are offering. For more information, click here.