Society of American Florists

The Society of American Florists previews the benefits of Next Gen LIVE! 2026, taking place Feb. 22–24, 2026.

Floral businesses across the world celebrated the Society of American Florists’ Petal It Forward event on Wednesday, Oct. 15, 2025.

In response to a Sept. 5 executive order, the Society of American Florists is advocating for tariff relief for the floral industry.

To help those looking to break into the industry, the Society of American Florists has launched the New Industry Entrants Resource Package.

Held during SAF Phoenix 2025, registration is now open for the Society of American Florists’ 2025 Outstanding Varieties Competition.

At SAF Phoenix 2025, the Society of American Florists will cover growing economic uncertainty and ways for growers to adapt.

Here’s a look at the work accomplished during the Society of American Florists’ 44th annual Congressional Action Days.

SAF has announced the top floral industry issues it will advocate for at the 44th annual Congressional Action Days (CAD).

Business owners and attendees share the benefits of the Society of American Florists’ Next Gen LIVE! ahead of its fourth year.

Here’s how the launch of the Marketing Assistance for Specialty Crops (MASC) program can help floriculture growers.

The 4th annual Next Gen LIVE! Conference from the Society of American Florists will be held in Dallas, from Feb. 23-25, 2025.

Floral associations want Congress to renew the Generalized System of Preferences (GAP) trade program for the industry’s financial stability.

The Petal It Forward initiative celebrates its 10th year of providing goodwill throughout the floriculture industry on Oct. 16, 2024.

The Society of American Florists’ Chief Economist shares his thoughts on an unstable economy and planning for the future.

The Society of American Florists (SAF) is in search of the world’s best cut flowers for the 2024 Outstanding Varieties Competition. 

The Society of American Florists claim that the EPA isn’t taking into account the impact new rules will have on the floriculture industry.

The Society of American Florists recently advocated for positive marketing campaigns leading up to Mother’s Day and other floral holidays.

Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries.

Members of the Society of American Florists recently participated in Seed Your Future’s Green Career Week, with the goal of getting students interested in horticulture at an early age.

Learn why the floral industry is well positioned to weather the headwinds of inflation and keep flowers top of mind for consumers.