Danzinger Launches New 2022 Plant Catalog
June 3, 2021 The 2022 ordering season has arrived, and this year, Danziger is making the selection process easier for growers. Danziger’s new 2022 catalog offers several feature improvements to help with choosing, growing, and selling the plants retail customers are looking for.
The digital version of the new catalog is available now.
More Images
The new catalog features more real-world images, including trial shots, landscape, and lifestyle pictures. This will give growers and their customers more ways to visualize the performance and usability of Danziger varieties.
Key Selling Features
Crop descriptions now include enhanced key selling features, answering customers’ questions. This information includes in-depth details on growth habits, height and width, flower timing, and weather tolerance.
More Technical Information
Each crop will now have detailed technical growing information. Danziger spends thousands of hours each year helping customers develop targeted and customized growing plans to produce premium crops. This information is valuable for organizing and timing crops as well as in-season troubleshooting.
“We are dedicated to making sure each of our customers is successful,” says Mike Fernandez, Market Manager for Danziger North America. “In our 2022 catalog, we are including growing protocols by crop, featuring information on things like lighting, plant growth regulator use, and fertilization recommendations to help growers have successful outcomes and produce the best-looking crops.”
DuraBella Assortment Expansion
The 2022 Catalog will also see a significant expansion in the DuraBella program, including recipes that reach beyond spring. DuraBella is a type of combo program geared toward lower inputs for grower efficiency.
“We developed the DuraBella program to help save growers time and money,” Fernandez says. “Each recipe requires only three liners to produce a beautiful hanging basket or container.” These low input combos finish in the same amount of time as a traditional six or nine-liner planting, require less water, and have increased longevity in the garden center and for the end consumer.”
For 2022, there are two- and three-plant DuraBella combo recipes for spring and early peak season, red, white, and blue holidays, season extenders, and fall combos.
“We’ve taken the guesswork out of combo planning for the whole growing season,” says Lisa Heredia, Marketing and Key Accounts for Danziger North America. “We have more than 70 different trialed and tested recipes that feature great color combinations and unique mixes that play well together. Home gardeners will love them.”
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