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Eason Horticultural Resources Releases Its 2026 EHR 101 New Varieties Report

By Eason Horticultural Resources (EHR)|June 8, 2026
Graphic for the 22nd Annual New EHR 101 Varieties Report.

Graphic for the 22nd Annual New EHR 101 Varieties Report. | Eason Horticultural Resources

Eason Horticultural Resources (EHR) has released the 2026 EHR 101 New Varieties Report, an annual guide to standout new and improved plant introductions headed to market. Varieties are selected for retail pull, production efficiency, overall performance, and availability.

Now in its 22nd year, EHR 101 distills hundreds of annuals, tropicals, foliage selections, and program-ready crops into a working shortlist of more than 50 varieties scouted by the EHR team during the spring trial season. Each featured variety is selected with growers and retailers in mind, with emphasis on retail pull, production efficiency, landscape and container performance, and overall program value.

This year’s report highlights a category in motion, from the fully expanded glow-in-the-dark Firefly petunia collection to Bloomin’ Easy’s tufted Solar Sisters Black-Eyed Rudbeckia. The edition also leans into several key trends shaping 2027 planning, including petite subseries for small-space gardening, sun-tolerant foliage upgrades, novel color stories, improved heat performance, and scaled-up varieties designed for larger containers and landscape impact.

“EHR 101 is an investment in better decision-making for our customers. Growers and retailers are evaluating hundreds of new introductions every year, and each one has to be considered through the lens of program fit, production efficiency, retail appeal, and profit potential,” says Melanie Byrne, Vice President of Operations at EHR. “Our goal is to help customers narrow the field by identifying genetics with strong potential to perform, sell, and drive stronger margins. By combining trial observations, breeder insight, and supplier availability, we are giving customers a practical tool they can use to build more profitable programs with greater confidence.”

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Download the New EHR 101 Varieties Report

A digital edition of the EHR 101 Varieties Report is available at www.ehrnet.com. Print copies are available upon request, while supplies last, by reaching out to [email protected].

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Eason Horticultural Resources is a National Horticulture Broker based in Ft. Wright, KY. Founded in 1993, EHR serves as a consultant and broker to retail garden center growers, wholesale greenhouse growers, nurserymen, and landscapers. EHR is a member of AmericanHort, as well as virtually every major state organization where it does business. See all author stories here.