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HilverdaFlorist and Selecta One Debut New Variety Catalogs

By HilverdaFlorist | Selecta One|October 1, 2025

Both HilverdaFlorist and Selecta One recently debuted catalogs showcasing their new variety introductions to the market. HilverdaFlorist released its 2026 Gerbera and 2026/2027 Cut Flowers catalogs, while Selecta One released its 2025/2026 Autumn Perennials and Chrysanthemums catalog for its audiences in European market regions. Here’s a closer look at what each catalog has to offer:

HilverdaFlorist — 2026 Gerbera and 2026/2027 Cut Flowers Catalogs

2026 Gerbera and 2026/2027 Cut Flowers catalogs release.

2026 Gerbera and 2026/2027 Cut Flowers catalogs release. | HilverdaFlorist

HilverdaFlorist presents its new 2026 Gerbera and 2026/2027 Cut Flowers catalogues. These assortments have been filled with colorful and distinctive introductions that strengthen offerings for growers and trade partners.

A standout newcomer in the gerbera collection is Cannonball, the very first red Standard Pomponi. HilverdaFlorist also introduces Angelo, a fresh white variety in the Pomponi Mini series. As always, the assortment has been further expanded with a selection of new Mini and Standard gerberas. One example is Gerbera ‘Standard Ribbon’, which features soft pink petals and a striking dark center. Another highlight is Gerbera ‘Mini Fedor’, a bicolor flower that combines charm with strong technical qualities.

Within the cut flower assortment, HilverdaFlorist introduces Dianthus ‘Sparkz Green Charm’, a vibrant green addition full of character, and Alstroemeria ‘Fashionista Sofiena’, a newcomer to the Specialty range.

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To learn more, explore all introductions in HilverdaFlorist’s online overview and download a personal copy of the catalogs.

Selecta One — 2025/2026 Autumn Perennials and Chrysanthemum Catalog

2025/2026 Autumn Perennials and Chrysanthemum catalog release.

2025/2026 Autumn Perennials and Chrysanthemum catalog release. | Selecta One

Perennials are becoming increasingly important in the market. This trend is also reflected in Selecta’s new Autumn catalog, where readers will find an extensive assortment expansion with new crops, additions to existing series, and improvements to existing varieties.

Some variety highlights within the new 2025/2026 Autumn Perennials and Chrysanthemum catalog include:

This new catalog is available in North Europe and South Europe versions, covering multiple languages present in each region.

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HilverdaFlorist focuses on the breeding, propagation, and cultivation of young plants for a wide range of cut flowers, and pot, patio, and garden plants. With a global network of subsidiaries, distribution partners, and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. See all author stories here.

Selecta One serves the North America market with genetics of vegetative propagated bedding plants and poinsettias. Their varieties are supplied as unrooted cuttings available exclusively through Ball Seed and as rooted cuttings available from select Root-n-Sell stations. See all author stories here.