Pure Flavor Launches New Bite-Sized Greenhouse Tomato
February 24, 2021 
Pure Flavor Cloud 9 Tomato
While consumers continue to look for more healthy snacks in the fresh produce aisle, greenhouse vegetable grower Pure Flavor is launching its new Cloud 9 Bite-Sized Fruity Tomatoes to help meet the growing demand for consistently flavorful options. The new line of tomatoes was developed after extensive product trials and consumer taste testing.
“We taste hundreds of tomatoes every year searching for something special: unique colors, shapes, sizes, but most importantly flavor,” says said Jamie Moracci, President of Pure Flavor. “We created the Cloud 9 Standard for quality and look forward to consumers enjoying this premium and hand-selected bite-sized tomato every day.”
Strategically grown in high-tech greenhouses in Canada, the U.S., and Mexico, Cloud 9 Bite-Sized Fruity Tomatoes are available year-round. With a distinct color, unique shape, and a fruit-like flavor profile, Pure Flavor has conducted extensive product trials in key growing regions to create the appropriate growing formula to consistently produce an exceptional snacking tomato.
Pure Flavor recently received the Superior Taste Award Certification from the International Taste Institute (Brussels, Belgium) for the Cloud 9 Tomato. The reviewing jury, consisting of more than 200 renowned European chefs and sommeliers, critically tested and analyzed the Cloud 9 Tomato and highlighted these characteristics to award the product the Superior Taste designation:
- Very clear, ripe tomato flavor with a marked sweetness; the taste lingers for a long time on your palate
- These tomatoes have an original shape, and the size makes them ideal as a snack or for use in the kitchen
- An intense red color with a soft texture and sweet taste; nice and juicy – good balance between sweetness & acidity
- The product is very versatile; can be used in numerous different recipes and types of cuisines, suitable as a snack, in pasta, salads, stews, with various proteins (beef, poultry, fish), or even a Gazpacho
The launch of a sweeter snacking tomato comes at a time when consumers are looking to enjoy a wider variety of healthy foods to eat at home.
To learn more about Cloud 9 Bite-Sized Fruity Tomatoes, click here.
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