Royal Van Zanten Partners With Plant Research Company on R&D
Royal Van Zanten, an ornamental plant breeder, and plant research company KeyGene have agreed on a multi-year partnership in research and development. The partnership will enable Royal Van Zanten, a leading company in pot plants, cut flowers, and flower bulbs, to accelerate the development of market-focused varieties in its ornamental crops and strengthen its team of breeders and scientists. Thanks to the new collaboration, KeyGene, which develops and applies innovative technologies for crop improvement, can broaden the use of its proprietary technologies in ornamental crops.
Royal Van Zanten has been an innovative business in the international ornamental horticulture industry since 1862, and will celebrate its 160-year anniversary this year. The innovation capabilities combined with the passion of the personnel in The Netherlands, Colombia, New Zealand, Uganda, and South Africa, and the collaboration partners in the supply chain, enable the company to supply a wide range of cut flowers, pot plants and flower bulbs.
Incorporating Innovative Technologies
Innovative technologies for plant breeding developed at KeyGene will boost Royal Van Zanten’s breeding of ornamental crops, which will allow for strengthening the company’s market position for many years.
“Now is the time to actively incorporate innovative technologies from gene discovery and trait development to advanced molecular breeding in the field of ornamental breeding. It will strengthen our market position for the coming decades,” says Joost Kos, Head Breeding & Development at Royal Van Zanten. “The innovations KeyGene has developed, and the continuous investments in next-generation technology, will boost our product development. KeyGene’s proven track record over more than 30 years, and its experts working in various disciplines with and for partners, can now also bring leaps in breeding ornamental crops.”
“For KeyGene, Royal Van Zanten is a great new partner in applying and further optimizing our technologies for breeding of ornamental crops,” says Arjen van Tunen, CEO of KeyGene. “Royal Van Zanten’s passionate way of working and strong market position, and its wide range of crops in pot plants, cut flowers, and flower bulbs, mean a substantial broadening of the use of the innovations we develop. We are looking forward to, together with the ambitious breeders and scientists of Royal Van Zanten, bringing impact to the development of a wide range and long row of successful varieties and traits in ornamental crops.”
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