Selecta One Partners With Italian Carnation Breeder

Posted by Brian Sparks|January 27, 2022

Selecta One and Moraglia Breeding announced this week that the two companies are entering into a new formal strategic alliance, in which Selecta One will promote all marketable varieties resulting from the Moraglia breeding program for worldwide commercialization under exclusive breeding and license agreements.

Moraglia Breeding has been dedicated to the genetic improvement and creation of new varieties and innovative lines of carnations over the last 80 years, in keeping with the local tradition developed in Sanremo, Italy, the heart of the “Riviera dei Fiori.”

“The addition of this strategic partner powerfully strengthens our logistics capability,” says Carlo Moraglia, CEO and owner of Moraglia Breeding. “Selecta One brings to the table a long list of skills and expertise including a strong strategy, supply chain and team management; enabling us to increase revenues while reaching new markets. We will continue to do what we love most: breeding new varieties, while Selecta One will produce and distribute them using its marketing strategies and distribution channels worldwide.”

“We see this as a great opportunity to expand and improve our product line, and this allows us to work towards a common goal benefiting both companies,” says André Lek, Selecta Cut Flowers’s Product Manager. “We have a strong team and already can see the promotion and sales of this assortment worldwide as a great success. The arrangement will allow both businesses to work and focus 100% on the responsibilities each member has already clearly defined.”

The agreement became effective on January 1, with Selecta One taking over unrooted cutting and young plant production in its Kenya/Colombia facilities.