Success from Selecta One at the 2025 FlowerTrials
(Clockwise from top left) Mandevilla ‘Divinia Climbing’, Dianthus It-Girl, and Osteospermum ‘3D Steel Blue’. | Selecta One
With an increase in visitors compared to the previous year, an all-round positive atmosphere, and exciting discussions, the FlowerTrials were a success for Selecta One.
Plant presentations in various pot types and sizes and CC containers were of particular interest to growers and retail customers, and the numerous photo points provided a fun and brand experience at its best – numerous visitors had their photos taken in the chic car of the set-up for double-flowering and uniquely blue Osteospermum ‘3D Steel Blue’, posed in the middle of the colorful sea of hydrangeas and relaxed in a hanging chair surrounded by SKYfamily Petunias.
RCS 2.0 – Sustainability Meets Innovation
The 2025 FlowerTrials marked the official sales launch of RCS 2.0, the substrate-free rooting system from Selecta One, which was presented for the first time at IPM 2025. The system combines environmental friendliness, resource conservation, and efficiency in a pioneering product where young plants are rooted in biodegradable paper bags – completely without substrate. Customers and numerous other trade visitors noted the system’s high degree of innovation and sustainable approach.
One in Dianthus
The clear brand presentations of the top Dianthus varieties Oscar, I❤U, EarlyLove, Purple Wedding, Peach Party, and Aura entertained visitors. The Dianthus ‘Flash’ series, in particular, with two new varieties, shone with vibrant blooms and attracted a lot of attention.
The perennial carnations from the Whetman Pinks series, which were presented for the first time, could be admired in an ‘English vintage garden’. With their fresh accents, the hardy perennial carnations round off Selecta’s range of carnations from various series with different growth characteristics and colors.
Selecta One presented a special variety from the Whetman range: the new Dianthus It-Girl, which Selecta One entered for this year’s FleuroStar Award.
Selecta’s successful carnation Dianthus ‘Pink Kisses’ continued to make a strong appearance: with the new marketing concept ‘pink your friendship’, the mini carnation not only presented itself as a blooming eye-catcher but also as a likable ambassador for special moments of friendship.
The attractive varieties of the Lucky Lips series, which stands for modern marketing with their innovative marketing concept, also rounded off Selecta’s carnation presentation area.
Additions to the Range and Other Highlights
The Early & Compact Pot Petunias Spice Pearls celebrated a strong flowering premiere: a complete series consisting of proven Bonnie and Famous varieties, but also new varieties: very uniform, long shelf life, compact growth that is easy to control. The day-length neutrality makes early sales possible.
One of the highlights for southern European customers: the Mandevilla Divina series with its division into Compact, Climbing, and Uni varieties, which demonstrate strong colors and offer special advantages for end products in various shapes and pot sizes.
The mixed pots of the Trixi and Mixbaskets were also eye-catching – a real splendor of flowers consisting of B&B mixes.
Selecta One also presented a selection of Pot Chrysanthemums that are ideal for year-round production.
Also in the spotlight: the Hibiscus ‘Sunny Cities’ varieties, which have recently been added to the range. With the acquisition of the marketing rights from Piante Keicher, Selecta One is now also part of the ‘Hibiscus Working Group’.
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