Vertical Farming Operation Extends West Coast Presence
August 19, 2020 
Vertical farming company Plenty Unlimited Inc., based in South San Francisco, CA, and Albertsons Companies have announced an agreement that will provide Albertsons shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.
“We pride ourselves on offering fresh, quality products that surprise and delight our customers,” says Geoff White, Executive Vice President of Merchandising at Albertsons. “Plenty’s data-driven and sustainable methods are truly innovative, and we look forward to bringing their unique and exciting products to more customers in California as they scale their operations.”
Plenty’s sustainable indoor vertical farm delivers produce all year long. The operation leverages data analytics, machine learning, and customized lighting to maximize taste, while a combination of wind and solar provides 100% of the farm’s energy. The current Plenty farm can grow 1 million plants at a time and process 200 plants per minute, and is designed to use less than 1% of land and 5% of water compared to traditional farming.
“Albertsons Cos. is leading the industry by creating a new partnership model to deliver customers the intensely flavorful and fresh produce of the Plenty farm,” says Matt Barnard, CEO of Plenty. “This is an important milestone for the Plenty team, and we look forward to bringing Albertsons Cos. customers the best-tasting and cleanest greens they’ve ever eaten.”
Stores plan to carry four Plenty products initially:
- Baby Arugula: A bold baby arugula with spice and subtle hints of summer citrus and black pepper
- Baby Kale: A velvety-soft baby kale highlighted by bright notes and a smooth finish
- Crispy Lettuce: A crispy leaf delivering the fresh, clean crunch people crave with a versatility deserving of the most creative ideas
- Mizuna Mix: A crunchy, colorful mix of tatsoi and mizuna that brings a mustardy heat to the table.
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