The goal of a recent study was to help connect the flower industry with consumers to give marketers a better idea of what shoppers are looking for when buying bouquets.
These projects, which focus on quantifying plant benefits, creating innovative solutions, gathering consumer insights, and producing practical and actionable solutions, are funded by the Horticultural Research Institute.
In his latest column, Allan Armitage says once you have established what your customers are comfortable with, then go out and find those cool cultivars to go with your favorites.
Learn how this new innovation from Fluence offers precise lighting control, labor cost savings through faster installations, and greater lighting flexibility.
The evolution of irrigation technology, combined with increasing water access and other regulations in different areas of the country, has led to many growers seeking unique solutions.
Results from a recent public garden survey point to a need for a concerted effort to educate public garden professionals about consumer horticulture and its importance.
The challenges facing the floral industry are having a ripple effect in other markets, including one that pays close attention to floral supplies and designs: architecture.
Presented by Greenhouse Grower and Meister Media Worldwide, this event is devoted to the hands-on use of biocontrols and biostimulants in specialty crop production.
