AFE Establishes Memorial Tribute For Long-Time Rose Grower Jim Nordlie

AFE Establishes Memorial Tribute For Long-Time Rose Grower Jim Nordlie

Jim Nordlie

Jim Nordlie

The American Floral Endowment (AFE) recently announced that Kennicott Brothers Company, Nordlie Inc., and The Pete Garcia Company have established the Jim Nordlie Memorial Tribute in honor of James “Jim” Nordlie, who passed away on July 1 at the age of 93.


Kennicott Brothers Co. and The Pete Garcia Co. both contributed $1,000 to establish this new memorial tribute.

“I have had the pleasure of knowing Jim Nordlie since the late 1950s. His personality, drive, and traits helped me establish goals for my future. He will be missed,” says Pete Garcia, Chairman of The Pete Garcia Company.

Nordlie was born on January 12, 1923, in Detroit, MI, and received a business degree from the University of Michigan. After graduation and his return from military service in World War II, he joined Nordlie Inc., a Michigan-based family wholesale floral business.

Under his leadership, Nordlie Inc. expanded to seven stores in Michigan, Ohio, and Florida. The company merged with Kennicott Brothers Co. in 2014.

“Jim Nordlie dedicated his life to the flower industry,” says Red Kennicott, Chairman and CEO of Kennicott Brothers Co. “His integrity and dedication to his employees and customers have been an inspiration to me for many years. It has truly been an honor for Kennicott Brothers Company to have become associated with Jim and Nordlie Inc.”

Having a passion for roses, Nordlie managed two rose-growing greenhouses in Ohio and two rose farms in Guatemala. He also served as President of the Wholesale Florist and Florist Supplier Association from 1966-1968.

His dedication to the floral industry earned him many awards and honors throughout his lifetime, including the Leland T. Kintzele Distinguished Service Award in 1988, as well as induction into the Michigan Floral Foundation Hall of Fame in 2011.

To make a tax-deductible contribution to the Jim Nordlie Memorial Tribute, donate online and specify the donation is for the Jim Nordlie Memorial Tribute in the “description” box. Alternatively, donations can be mailed to:
American Floral Endowment
c/o Jim Nordlie Memorial Tribute
1001 N. Fairfax St., Suite 201
Alexandria, VA 22314