AFE Establishes Memorial Tribute to Del Earl Demaree

By Brian D. Sparks|January 6, 2023

A memorial tribute has been established through the American Floral Endowment (AFE) honoring Delmar “Del” Earl Demaree Jr., who passed away on Jan. 2, 2023, at the age of 85. Del was a longtime industry member with more than 60 years of experience, a business expert, and a devoted family man. He was the Chairman of Syndicate Sales, Inc.

Del was a second-generation owner who took his family business to new heights. In 1967, he became president of the company, which took off due to his vision and entrepreneurial drive. By this time, products such as the Aquapic, the Design Bowl, and Everlastin’ Baskets were three widely used staples. In 1968, Del introduced Fronzwood containers, the Candelite Cardette, and Hoosier Glass.

While Syndicate’s product lines under Del’s direction continued to expand and influence all parts of the industry, he also sought out leading-edge solutions to other challenges, most notably the unnecessary slowdown in the supply chain. In 1981, Del formed Hurryin’ Hoosier Transport, a delivery system that integrated customer route calling with weekly deliveries anywhere in the U.S. This helped the wholesaler stay competitive by keeping inventory dollars down, and inventory turns up.

Dels leadership and service spanned across the industry, notably as the Society of American Florists (SAF) President from 1981-1983 and as Treasurer and Director for the Wholesale Florist & Florist Supplier Association (WF&FSA). He received the American Institute of Floral Designers Award of Merit, WF&FSA’s Leland T. Kintzele Distinguished Service Award, was named the GLFA Wholesaler Tradesman of the Year, and was inducted into both SAF’s and WF&FSA’s Hall of Fames.

Learn more in this article on the American Floral Endowment website.