Bower & Branch Adds Top 100 Grower to Its Network

Posted by Brian Sparks|August 31, 2020

Bower & Branch, an e-commerce brand consisting of a network of independent growers, service providers, and garden retailers across the U.S., continues to expand with the addition of Willoway Nurseries Inc. in Avon, OH, to its grower network. Willoway is a progressive, forward-thinking company known for always being at the forefront of the horticulture industry with technology, marketing, and growing techniques. Willoway will immediately become a primary fulfillment grower for online orders along with supporting Bower & Branch’s affiliate garden centers across large portions of the eastern U.S.

“Willoway’s decision to partner with Bower & Branch is aligned with our strategic direction to grow our online presence in addition to expanding our container tree offering,” says Tom Demaline, Owner and Operator of Willoway Nurseries. “Their online presence, in conjunction with their independent garden center network, will allow us to take our container tree business to the next level.”

Bower & Branch has been a champion of change in the horticulture industry. This partnership, according to the company, will immediately increase product selection, providing the consumer with more accessibility to a wide range of selection and size not readily available in retail today. Willoway will be an integral part of engaging landscape professionals online as well. Through 2021 and 2022, Bower & Branch will make available the widest range of SKU’s online to landscapers and consumers all over the country.

“Willoway has a team of well-respected growers who are enjoyable to work with and an exceptionally trustworthy leadership team,” says Don Eaton, Founder and CEO of EdenGrene, dba Bower & Branch. “They have the size and capability to meet our goals and expectations.”