Explore Ways to Better Connect With Plant Consumers

The Perennial Plant Association and National Garden Bureau are partnering to present a webinar focused on how growers and grower-retailers can connect with consumers. With so many dramatic changes having happened over the past 18 months, it is a great time to look at the who, what, when, where, and why of consumer behavior. National Garden Bureau’s Diane Blazek and Gail Pabst will dive into consumer trends and behaviors, and connect how they relate to gardening and the consumption of live goods.

Brainstorming for the event began in June, and Blazek and Pabst have been collecting data, reviewing research, and compiling it. Attendees will hopefully be blown away by some of the statistics and findings, including more than 30 new trends and how they relate to the horticulture industry. Blue Zone Living? K-Pop-? Boomer Tech? These topics and more have made the list.

The Connecting with Consumers webinar will take place online on Wednesday, Dec. 8 from 12:00 p.m. EST to 1:30 p.m. Registration includes the live webinar and access to the recording for six months. A resource guide and handouts of the presentation will also be shared after the event. Register here.