GreenhouseGrower.com Relaunches With Responsive Design For Mobile
February 11, 2015 
Greenhouse Grower magazine, the nation’s leader in profits, production and education for greenhouse growers, announces the launch of its completely redesigned website, GreenhouseGrower.com. The new design is the product of direct user feedback and GreenhouseGrower.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting GreenhouseGrower.com’s mission of being the industry’s best source for news and information.
“The new Greenhouse Grower website is very graphically intensive – the best way to serve the visually oriented ornamental plants and flowers business,” says Jim Sulecki, corporate content director at Meister Media Worldwide, Greenhouse Grower’s parent company. “We’ve adopted a contemporary ‘tiled’ look with rows of arresting images providing the entryway to our large volume of articles, slideshows and video via our home page and our various subject-focused pages.
“We’ve also drastically stripped down our top-level site navigation to a handful of major topics that our analytics and many years in the industry confirm is of absolutely the most interest to growers: News, Production, Business Management, Structures and Equipment and Varieties.”
Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to GreenhouseGrower.com, as the site is currently experiencing significant growth in mobile and tablet users.
“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, director of digital media for Meister Media Worldwide.
GreenhouseGrower.com is the eighth Meister Media Worldwide website to be launched with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs into 2015.
Greenhouse Grower and Meister Media Worldwide would like to thank the GreenhouseGrower.com launch sponsors: GGS, Dow, Jiffy, Gowan, Westbrook, Fine Americas, Master Plant Prod Inc. (MPPI), Allied Scientific, BASF, OHP, PARsource, SBI Software, SePRO, Solawrap, BASF Turf & Ornamental, Bailey Nurseries, Mid-West Wire, Four Star Greenhouses and Proven Winners.
Greenhouse Grower represents the best interests of the commercial greenhouse ornamentals industry with a focus on the knowledge and tools to sustain and enhance the industry’s vitality and profitable growth. Readers are growers of floriculture crops, including bedding plants, potted plants, fresh cut flowers, potted foliage plants, greenhouse vegetables, container perennials, plugs, woody ornamentals and other floriculture crops. GreenhouseGrower.com is the digital location to find what’s new in the greenhouse industry. The site features top content from the print magazines and newsletters, featured video and content and viewpoints of our columnists and bloggers.
Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture. Founded in 1932, Meister Media now produces 11 regular magazines, along with weekly eNewsletters and more than 20 websites, as well as trade shows and hosted-buyer events. In addition, Meister Media provides services including custom print products, web development, content marketing, videos and strategic business development services. Contact us at [email protected].
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