How a New Ecommerce Partnership Will Expand Consumer Access to Trees and Shrubs
EdenGrene/Bower & Branch, a plant sales and logistics network, recently announced a new strategic partnership with NatureHills.com, Plant Sentry, Inc., and Home & Garden Fulfillment, Inc. to expand the e-commerce sales of trees, shrubs, grasses, and perennials. The partnership will greatly expand direct-to-consumer accessibility in all categories, including large-sized plants.
The company first introduced accessibility to extra-large-sized trees and shrubs online to consumers in 2017. It is currently serving 10 growers within its network, delivering trees and plants that do not fit in a box.
Trees from #15 gallon up to 5- or 6-inch caliper can be purchased online and delivered directly to consumer homes through both BowerandBranch.com and NatureHills.com.
“We are excited to partner with EdenGrene, which serves and empowers family growers across the country to engage in e-commerce in a beneficial model, far beyond outdated and simplistic buy-and-sell models,” says Jeff Dinslage, CEO of Nature Hills Nursery, Plant Sentry, and Home & Garden Fulfillment. “The EdenGrene model focuses directly on the financial health of its growers, returning not only greater volumes, but volume with greater margins.”
Home & Garden Fulfillment, Inc. is investing more than $1 million in technology and capital into EdenGrene.
“This strategic relationship allows EdenGrene to quickly expand and scale its package shipping on behalf of our growers. In particular, [Dinslage] brings more than twenty years of e-commerce experience and expertise in compliance with his Plant Sentry technology,” says Don Eaton, CEO of EdenGrene. “Online plant sales today are akin to the wild, wild west. Many sellers online are ungoverned and taxing to state agricultural departments that oversee compliance. Through this partnership, we are able to assume responsibility for compliance on behalf of our grower network and state agencies.”
Jeff Dinslage will serve on the board of EdenGrene, joining industry growers who are currently guiding the expansion of EdenGrene Inc.
“Home & Garden Fulfillment provides EdenGrene Inc. with outstanding Enterprise Resource Planning (ERP) software as well as package shipping expertise that allows us to leapfrog quickly into that space, while we continue our slow and well-defined expansion of large trees being made available to consumers online,” says Brian Decker, CEO of Decker Nursery (Ohio).
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