How the National Garden Bureau Is Promoting the Goodness of Gardening

Posted by Brian Sparks|April 18, 2023

National Garden Bureau (NGB), a non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, has devoted 2023 to launching a series of articles, blogs, videos, and a webinar that highlight the good that can come from gardening.

Most recently, a news release directed at consumers about the “Goodness of Gardening” was posted and picked up by large markets news outlets. The release, which has been picked up by a total of 1,031 news outlets thus far, has a current reach of more than 157 million readers, with more to come as print publications pick up the article. The article outlines how gardening can be good for the body, mind, soul, and more. The release is also published as a blog on the NGB website and is going out to all 50,000 of NGB’s email subscribers.

As part of this promotion, NGB has created a Goodness of Gardening resource page for industry members to use to do their own promotion of this message. Included on that page are blogs to repurpose, links to videos, articles, research, and social media graphics. This information is free for anyone in the industry to republish and distribute, with proper credit given to National Garden Bureau.

A webinar on the Goodness of Gardening will be held on Monday, April 24 at 12:00 p.m. CST and is free to anyone who wants to register to watch. Panelists are representatives from the NGB Therapeutic Garden Grant sponsors: American Meadows, Ball Horticultural Co., and Sakata America, along with several representative from other NGB partners and garden grant recipients.

For more information about this program, ways to expand it, and/or membership in National Garden Bureau, please contact Diane Blazek.