Food safety scares, such as in the case of the past year’s troubles with E. coli outbreaks in romaine lettuce, continue to cause issues in the food supply. And consumers just aren’t tolerating it anymore.
In the wake of the romaine lettuce recall, Square Roots, a Brooklyn, NY-based vertical farm with famous co-founders, has launched new labeling allowing consumers to access their food’s full backstory with a simple scan.
The urban farming pioneers are teaming up with their community partners in New York City and Chicago to bring fresh, locally grown salad greens to those facing food insecurity while also encouraging consumers to fight waste at home.
The nonprofit, floriculture organization plans to announce its first Initiative winner at Cultivate in July and encourages interested applicants to submit their applications by May 31 to be considered.