Crops University of Florida Debuts New Caladiums for Its Golden Anniversary By UF/IFAS News|March 3, 2026
Management Ball Horticultural Releases Its “Sowing Sustainability” Report By Ball Horticultural Company|March 3, 2026
QR Codes Becoming More Prevalent By Kevin Yanik|March 29, 2011 The greenhouse industry got wind of QR codes and Microsoft Tags at last year’s California Spring Trials. QR […]
The Curious Case Of The Wholesale Clubs By Kevin Yanik|March 23, 2011 Walmart’s planogram, like those of the home improvement and supermarket chains, regularly incorporates live goods. The space those […]
5 Questions With A Costco Floral Buyer By Greenhouse Grower staff|March 23, 2011 Costco floral buyer Ken Hackman shares insights into his wholesale club’s approach to live goods and why he […]
The Public Marketing Of Horticulture By Allan Armitage|March 18, 2011 I am fortunate to be invited to speak in many horticultural venues. I thought for sure it was […]
Pepsi Testing Plant-Based Bottle By Greenhouse Grower staff|March 18, 2011 PepsiCo has developed a PET plastic bottle made entirely from plant-based resources, including switch grass, pine bark and […]
America In Bloom Launches Communities In 2011 Program By Greenhouse Grower staff|March 18, 2011 Celebrating the 10th anniversary of America in Bloom, citizens in more than 20 towns across America are working […]
Green Roofs Offer Sky-High Possibilities By Kevin Yanik|February 24, 2011 Imagine how many plants growers could sell if city governments awarded U.S. businesses $5 for every square foot […]
Brand Building With A Comic Superhero By Greenhouse Grower staff|February 23, 2011 The Amazing Spiderman. The Incredible Hulk. The Adventures of Tommy Treadwell. Wait, Tommy who? Tommy Treadwell, of course. […]
On Sustainability: No Two Consumers Are Alike By Bridget K. Behe | Benjamin Campbell | Jennifer Dennis | Chengyan Yue | Roberto G. Lopez|February 18, 2011 Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources […]
Reconnecting With Consumers Crux Of Seeley Conference By Greenhouse Grower staff|February 15, 2011 In today’s post-recession marketplace, the “reborn consumer” is asking tougher questions. She is making more critical decisions as […]
New Gardening Game To Debut This Summer By Greenhouse Grower staff|February 8, 2011 The folks that brought you the GardenPilot iPhone app are hard at work to bring consumers a new […]
Study: Flower Quality More Important To Consumer Than Price By Greenhouse Grower staff|February 2, 2011 The Floral Marketing Research Fund (FMRF) recently released a comprehensive study titled “Consumer Preference for Flowers as Gifts.” […]
Monrovia Falls Short Of $20 Million Target By Greenhouse Grower staff|February 1, 2011 Monrovia failed to reach a target of $20 million in incremental sales by the end of January. As […]
