Matt Mart Joins Benary North America As new Sales And Marketing Manager

Matt Mart Joins Benary North America As new Sales And Marketing Manager

Matthias Mart, sales and marketing manager for Benary North America

Benary is pleased to announce that as of April 1, Matthias Mart will represent Benary of North America, Inc. as the new sales and marketing manager. Matt will be operating out of our recently-opened facility in Watsonville, Calif.


Matt has substantial work experience in marketing and sales. For the past seven years he was General Manager for Amerinova Properties in Bonsall, Calif., and for much of that time was also director of new product development for EuroAmerican Propagators.

Prior to that, Matt worked in different positions throughout the United States and Europe with an emphasis on bringing great products to the market and helping growers and their customers be successful.

In keeping with Benary’s continuing investment in Europe and North America, the company is also pleased to announce that Jean Paul Bessette, current sales and marketing manager for Benary of North America, has accepted a new position as area sales manager for southern Europe and South America.

About Benary

For 170 years, Benary’s breeding activities have developed some of the leading annuals, perennials and potted ornamental plants. Our main focus is on developing and selling flower varieties for the professional bedding plant market – bringing beauty to the world. Known worldwide as a leader in begonias, both tuberous and fibrous, Benary’s fine selected assortment includes some of the industry’s most sought-after varieties in pansies, pentas, petunias, marigolds, impatiens and rudbeckia, just to name a few. Our professional-quality products are offered to growers through our wide network of distributors and brokers around the world.

Benary’s long history as an independent family-owned business has allowed us to live our passion for breeding and to stay inspired by the beauty of our industry. Our breeding team continuously develops excellent new varieties in professional seed quality.

For more information please contact
Gundula Wagner, +49 5541 7009-17
[email protected]