Nature Fresh Farms Program Aims to Reduce Food Waste

By Johnny Eppich|April 20, 2021

Nature Fresh Farms has introduced a new Waste Me Nots program, which aims to reduce food waste by selling tomatoes, cucumbers, and peppers that do not meet its greenhouse quality control criteria for shape and size.

“We believe it’s important to ensure nutritious and delicious produce does not go to waste,” says Ray Wowryk, Director of Business Development at Nature Fresh Farms. “By creating this program, we are helping our retailers with a ready-made waste reduction alternative.”

Greenhouses typically prefer to grow flawless produce, leading to perfectly edible vegetables going to waste. By selling produce with natural bends and dents, the company hopes to reduce food waste and allow for cheaper options for consumers.

“Sustainability is at the center of everything we do at Nature Fresh Farms. Not only does this encompass our packaging and growing processes but also that the food we grow gets utilized completely,” says Matt Quiring, Director of Sales. “The Waste Me Nots program helps us reduce waste while allowing us to better service the price-focused shoppers looking for quality tasting products at a discounted price, and it lets our retail partners bring in some incremental sales to the category.”