Safety, Local Driving Consumer Purchases of Indoor-Grown Produce
Shoppers today are not only looking for a greater variety of produce, they are looking for produce with specific production attributes. According to data from the Food Marketing Institute (FMI), older generations (Boomers and Gen X) report a greater interest in produce that is locally sourced and grown in the U.S., whereas younger generations (Millennials and Gen Z) report having a greater interest in organic, sustainably grown, and hydroponic or greenhouse grown produce, according to The Power of Produce 2022.
Controlled environment agriculture (CEA) operations, such as hydroponics and indoor farming, can help with meeting the needs of shoppers by providing a variety of fresh produce that is sourced locally. While CEA is not new, the adoption for commercial food production has grown significantly in recent years as companies have increased investment in more sustainable food production.
Production of produce in a controlled environment helps growers eliminate variability and avoid some factors that could have a detrimental impact on crop production (e.g., rain, drought, pests, etc.). CEA allows for year-long availability of local produce in regions that may not be ideal for growing produce (e.g., climate, geography, resources, etc.).
CEA food production can help address some of the challenges associated with growing produce, but it is not without its own challenges. One misconception is that produce grown indoors is safer than traditionally grown produce. While indoor farming may reduce or eliminate some potential sources of contamination, (e.g., wildlife, domestic animals, and birds flying overhead), food safety risk factors associated with CEA operations remain. In some cases, the food safety risks with indoor operations are similar to traditional operations and in other ways, they differ and are similar to the risks in a manufacturing environment. Regardless, all food safety risk factors must to be evaluated and all identified hazards must be controlled.
Eight-five percent of Americans report having confidence in the safety of fresh fruits and vegetables they purchase in the grocery store (The Power of Produce 2022). The food industry is committed to maintaining a high-level of trust by safeguarding the fresh produce supply and assuring all produce is as safe as possible.
Considerations for Sourcing Safe Produce
- Have a supplier approval program in place. Specifications for approving a supplier should be established prior to purchasing from a supplier and should always address food safety expectations.
- On an ongoing basis, monitor and evaluate food safety performance of approved suppliers and take appropriate actions.
- Purchase products from reputable vendors that have implemented strong food safety management programs and meet all food safety regulatory requirements—such as the Produce Safety and Foreign Supplier Verification rules established by the FDA Food Safety Modernization Act — and are certified and have annual audits from a GFSI program, such as SQF.
Learn more at the FMI blog.
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