Its famous Endless Summer hydrangea not only transformed the Midwest nursery, it also ushered in a new era of point-of-purchase marketing and high-octane variety launches.

The Oregon-based breeder was selected as Greenhouse Grower’s 2014 recipient of the Medal Of Excellence Award for Industry Achievement for contributing more than 20 years of unique genetics and exciting plant breeding to the floriculture industry.

Gediflora, the breeder of Belgian Mums, recently changed its partnership with GroLink Plant Company. Starting with the 2015 season, Gediflora will be assuming all marketing and sales support of the Belgian Mums in North America.

The online company’s additional locations and expanded categories provide new options for customers.

When you’re a manufacturer, retailer or service provider, trying something new with an open mind is almost mandatory these days, whether that be a new product, event or marketing, says contributing editor Sara Tambascio. And new is even better when people who don’t know your brand find out about it and like it.

Get to know the three young go-getters who made Gotham Greens what it is today.

Corso’s Perennials, a member of the Lowe’s Growers Council for perennials for about five years, is a heavy […]

Consumers still love fairy gardens, but growers can expand their customer base by supplying pre-made gardens to retailers.

Michael Geary, the association’s President and CEO, discusses how AmericanHort aims to help growers succeed, and what you’ll find when you attend Cultivate’14 in Columbus, Ohio, this July 12-15.

Retailers often look to their plant suppliers for ideas of how to increase their plants sales with smart marketing plans. The California Spring Trials were packed with great concepts you can pass along to your customers.

Many breeders are aware of the problem and are striving to ensure that plants in a customer’s home garden will live up to the visual appeal the plant has on a store display bench. A lot of the resulting plants were on display in California.

With changes to the Facebook newsfeed algorithm, Page posts are losing their reach. Will ads be the only way to find an audience now?

Specialty agriculture has an enormous role to play in improving pollinator health. Here is what growers can expect to see from government agencies and industry associations.