Adaptive Plastics, Inc. recently welcomed Blair Busenbark in a newly created position as Chief Operations Officer. In his new role, Blair will lead company-wide efforts to develop and implement strategies to grow future B2B and consumer sales of the company.

Diving into Facebook, Twitter and search engine optimization requires a new set of skills, but also a new mindset. Here’s what Senior Editor Online Sara Tambascio sees working in content marketing.

Greenhouse Grower’s GROW program is designed to provide ideas and insight from our industry and elsewhere to help […]

Monsanto is now in the microbials business with the new long-term strategic alliance it announced with Novozymes. The two companies will partner to transform research and commercialization of sustainable microbial products that will provide a new platform of solutions for growers around the world.

Our December 2013 issue was our 30th anniversary issue and in it, we looked ahead to the next 30 years in the greenhouse. We asked for your predictions and thoughts on the future of this industry and we thank you for all your comments on this forward-looking issue. Here’s a sampling.

Whether you have a current site that needs an overhaul or are starting from scratch, these steps will make sure your online presence is saying the right things about you.

Your website speaks volumes about you – is it saying the right thing?

The U. S. Department of Agriculture (USDA) and the Environmental Protection Agency (EPA) have announced an expanded partnership to support water quality trading and other market-based approaches that provide benefits to the environment and the economy.

Allan Armitage, professor emeritus horticulture, University of Georgia, has accepted a marketing consultant position with Ball DPF.

The American Floral Endowment (AFE) and researchers from the University of Florida (UF) present compelling evidence about just how enticing and alluring flower fragrance is to consumers, among other scintillating findings, in three new consumer preference studies.

Dallas Arboretum’s new director is in love with this little-known salvia and thinks you should be, too.

Sustainability is no longer just a trendy buzzword for greenhouse growers — it’s now an everyday part of the business. To help you respond to this important trend, Meister Media Worldwide has launched The Sustainability Blueprint Project™.

Certain demographics could really impact the floriculture industry if we market to them effectively.