Produce Industry Leaders Set to Take Aim at the Future
June 4, 2020 
The closing session of United Fresh LIVE!, a virtual version of the annual conference that is taking place the week of June 15-19, promises to be insightful. The chief staff and elected officers of five leading produce associations will join together to share their vision for the future in rebuilding the global produce industry, including greenhouse vegetable production. Joining United Fresh Chairman Michael Muzyk, Baldor Specialty Foods, and President & CEO Tom Stenzel will be:
- Western Growers Chairman Ryan Talley, Talley Farms; and President & CEO Dave Puglia
- Produce Marketing Association Chairman Joe Don Zetzsche, HEB, and CEO Cathy Burns
- Canadian Produce Marketing Association Chairman Davis Yung, Fresh Direct Produce Ltd., and President Ron Lemaire
- Freshfel Europe Chairman Stephan Weist, REWE Group, and General Delegate Philippe Binard
“I’m delighted that our colleagues representing members across the global produce supply chain will join with us for this discussion,” says Muzyk. “The COVID-19 pandemic has affected the industry around the world, and this is an opportunity to begin plotting a future course together to rebuild what has been lost, and move forward to greater heights.”
The closing LIVE! General Session will take place at 12:00 p.m. Eastern time on Friday, June 19.
Friday’s Closing LIVE! General Session will wrap up a week of the fresh produce industry’s first-ever virtual event experience. It also will be the fifth of five LIVE! General Sessions offered throughout the week. United Fresh LIVE! will open Monday, June 15 at noon Eastern time with the Opening LIVE! General Session also hosted by Muzyk and Stenzel.
Tuesday will feature the Women In Produce LIVE! General Session where this year’s honoree, Sarah Frey, President and CEO of Certified Women Owned Business Frey Farms and Founder of Tsamma Watermelon Juice and Sarah’s Home Grown, will share her career story.
Wednesday will feature the Organic LIVE! General Session where Tonya Antle, Co-Founder and Executive Vice President of the Organic Produce Network, will host a panel of top industry leaders addressing the future of organics in a post-coronavirus environment.
Thursday will feature the crowd favorite Retail-Foodservice LIVE! General Session featuring this year’s 25 Retail produce Manager Award winners and the nine Produce Excellence in Foodservice Award-winning chefs and operators. Session sponsors Dole Food Company and FreshEdge will host a look in at the work of the front-line produce heroes.
Registration for United Fresh LIVE! is free. A packed schedule of general sessions, workshops, roundtable discussions, social events, and a major online expo are scheduled throughout the week of June 15-19. Register here.
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