The Container Gardens Program At Roger’s Gardens Creates Gorgeous Designs – And Sales [Slideshow]
Roger’s Gardens’ Chris Nichols wears many hats at the Orange County, Calif., store, including heading up the florist department and creating new business opportunities. One of the new business opportunities Nichols created a few years ago was a combo garden assembly line. A crew of employees’ full focus is to create hundreds of container gardens.
What makes this crew unique is that they work in an almost factory-like fashion, with each employee assigned to a task. One person preps the plants for the rest of the crew to assemble into gardens. Then a staff member will create combo garden after combo garden based on one design. That sample combo garden, however, is created by a skilled designer. Each station in this assembly area is assigned a different design, which is then placed in a staging area ready for the sales floor.
Take a look at how the combo garden assembly line works, then see a number of finished designs on display on the sales floor.