Why “Do What We Did Last Year” Is a Strategy That Is Likely to Fail
June 10, 2023 Too many times growers succumb to “just do what we did last year” as a strategy due to the sheer volume of decisions, high levels of uncertainty with customers and weather, and difficulty level of detailed planning, forecasting, and sourcing analysis.
However, doing what you did last year will not drive you to achieve different results. It takes dedicated effort to change direction. But where do you start? What do you do? How much time do you spend thinking about strategy? Do you have a written strategic plan?
The average small business owner spends less than 30% of their time planning and executing a strategic plan. Many spend less than 10% of their time on strategy.
John Beauford, President of Advanced Grower Solutions, recently asked Rob Ferguson, founder of Ferguson Alliance and noted business advisor to several large growers, among many clients, about how much time executives should be spending on strategy.
To learn Ferguson’s response to this question, and to learn how you might be able to apply this advice to your own greenhouse operation, read Beauford’s post on the Advanced Grower Solutions blog page, which you can find here.
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