Your Chance to Get Exclusive Expert Advice on Greenhouse Profitability

Charting data profitability

One of the University of Florida’s most popular learning opportunities in its Greenhouse Training Online program is fast approaching. Develop the skills to accurately estimate production costs and profits for your greenhouse or nursery business in “Costing & Profitability.”

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Instructors for the course are economist Dr. Charlie Hall from Texas A&M University, horticulture scientist Dr. Paul Fisher from University of Florida Extension, Dr. Kevin Athearn of the University of Florida, and Bill Swanekamp of Kube-Pak, a growing operation in New Jersey. Topics covered include:

  • Crop enterprise budgets
  • Income statements
  • Benchmarking
  • Allocation of overhead, seasonality, space use, and shrinkage
  • Labor cost and efficiency
  • Pricing and profitability
  • Return on investment for new technology.

Course participants will discuss costing questions with other growers; use apps and spreadsheets to calculate budgets; organize and interpret income statement data; and allocate costs and evaluate price and profitability of different products.

This course is advanced level and it is designed for experienced, well-trained growers, or people with upper university education. The course is offered in English and Spanish. It is not offered every year, so take advantage now.

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The course runs from Aug. 14 to Sept. 8, 2023. There is a discount if you register five people or more. All course material is completely online and available at any time of the day, and includes pre-recorded videos, an interactive discussion board with Ph.D. professors, and quizzes. Two new modules are activated each week during the course, for a total of eight learning modules. Instruction is at your own pace and time within the four weeks of the course, with a typical time commitment of about six hours per week.

Click here to register (http://hort.ifas.ufl.edu/training/) for the course, or email [email protected] for more information.

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