Van Iperen Expands Specialty Fertilizer Business to Florida
December 19, 2019 Dutch specialty fertilizer outfit Van Iperen International announces it is now fully operational with its subsidiary, Van Iperen America, in the U.S., according to a press release issued by the company.
Van Iperen America – which works exclusively with Milliken’s Liquitint Agro colorants in its fertilizer formulations – is based in Miami, FL, to strengthen the company’s presence in the U.S. and further support customers across the United States, Central and South America.
“Our roots go deep in the fertilizer business and we are thrilled to provide our world-wide crop experience and specialty fertilizers to the U.S. and Latin American markets,” said Erik van den Bergh, Managing Director, Van Iperen International. “We combine pioneering technology with our solid expertise and, as part of this, offer a broad range of Liquitint Agro colored formulations that provide distributors with a great opportunity to differentiate themselves in a competitive marketplace, with tailor made colors for tailor made NPK formulas.”
From nutrition to biostimulation, and the two combined, Van Iperen offers an unparalleled range of specialty fertilizers for fertigation and foliar application, developing solutions that help farmers to grow more sustainable crops, profitable even under challenging climatic conditions.
When color is used, Van Iperen only works with Milliken’s Liquitint Agro colorants, a non-staining technology. They provide high chemical stability and easy handling offering improved shelf life and coverage — all the while addressing environmental concerns by not using any heavy metals, the company claims.
“Liquitint Agro colorants make it possible to blend thousands of colors from across the spectrum on demand from only three liquid primary colorants held in inventory,” said Steven Spanhove, Senior Sales Director Milliken Europe. “And this ease of blendability without staining helps formulators address the growing customer demand for color in fertilizers, where we are seeing a trend that deeper and brighter colors represent quality, as well as the preference towards natural and earthy reds, blues and greens.”
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