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New Webinar Series Aims to Help Growers Modernize Greenhouse Production

By ACT Group|May 30, 2025
Flowers and ornamentals (L) and leafy greens (R) as focuses for the two-part ACT Group webinar series.

Flowers and ornamentals (L) and leafy greens (R) as focuses for the two-part webinar series. | Svensson via ACT Group

ACT, a collaboration between horticultural technology companies Grodan, Philips Horticulture LED Solutions, Priva, and Svensson, is launching a new two-part webinar series designed to support greenhouse growers in mid- and high-tech facilities. The sessions aim to provide practical, actionable insights that help growers better understand and implement advanced technologies within their existing operations, making innovation more tangible and accessible, regardless of their current level of automation.

Titled “Power Your Production: Real-World Tech for Better Crops & Better Margins”, the series offers crop-specific guidance for U.S. growers looking to improve climate control, lighting, irrigation, and overall efficiency. Each session is tailored to a specific crop group, starting with flowers and ornamentals, followed by leafy greens later in the year.

Part 1:  Modernizing Flower Production: Smarter Light, Climate & Irrigation

Date: Thursday, June 19, 2025

Time: 1:00 p.m. – 2:00 p.m. EST

This session will focus on practical strategies for ornamental and flower growers aiming to improve crop consistency, reduce resource use, and meet rising quality expectations. Experts from ACT will share real-world examples and technologies to support smarter growing, including:

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  • Flexible light management and dynamic shading strategies
  • Indoor LED lighting for propagation and crop development
  • Integrated climate and irrigation control systems
  • Substrate and fertigation optimization for improved root health

Growers of bedding plants, orchids, roses, perennials, and other ornamentals are encouraged to attend and learn how to modernize their greenhouses without the need for a full rebuild.

Part 2:  Future-Ready Leafy Greens: Smarter Strategies for Airflow, Light & Irrigation

Date: Wednesday, Nov. 5, 2025

Time: 1:00 p.m. – 2:00 p.m. EST

This second session will focus on leafy greens production, covering strategies to address tip burn, uneven growth, and resource efficiency through advanced technology.

To register or learn more about either part, visit: https://knowledge.ludvigsvensson.com/2025-act-us-webinar-series.

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The ACT (Advanced Cultivation Technology) Group represents a dynamic collaboration among industry professionals, uniting to deliver services and products tailored to the ever-evolving horticulture sector. Their collective mission centers on fostering connections within the horticultural community, bridging the gap between suppliers and growers. This not only facilitates valuable networking opportunities but also serves as an educational platform, imparting knowledge about the most cutting-edge technologies and best practices in the field. See all author stories here.