Profile Products Boosts Coco Coir Offerings Through Latest Acquisition

By Greenhouse Grower staff|September 16, 2022

Profile Products, the manufacturer of HydraFiber, has acquired Nivetha Exporters, a leading international producer of high-quality coco coir products. The transaction includes all Nivetha product lines, as well as the company’s facilities in Southern India and dedicated employee base. As part of the acquisition, Nivetha has been renamed to CoirSci.

“This acquisition is the next step in our evolution to round out our strong portfolio of offerings and ensure our customers can easily and readily find the substrate solution they need for their horticultural operations, all from one manufacturer,” says Jim Tanner, CEO of Profile Products. “Nivetha has a strong industry reputation as a reliable coco coir supplier, and we are excited to work with their innovative team to deliver on that consistency for our grower and blender customers.”

The acquisition augments Profile’s robust raw material selection that now includes peat, coir, and HydraFiber engineered fiber solution, as well as controlled release fertilizer products. Growers will be able to leverage the expertise of Profile and Nivetha to efficiently develop a media mix solution that’s right for their business.

This is the third acquisition in two years for Profile Products’ rapidly growing horticultural division and follows on the heels of the company’s expanded manufacturing capacity of HydraFiber, the company’s flagship horticultural product. Through these investments, Profile Products is strengthening its position as a reliable supplier in a market where it is increasingly difficult to find recurring, sustainable materials.

“We are proud to join a purpose-driven and sustainability-minded company that shares our vision of strategic growth through key partnerships,” says Vivek Sivanandum, owner of Nivetha. “Through our combined expertise and capital, we have the opportunity to provide more choices, invest in additional research and development, and form new synergies that will increase value for our customers and our team.”