What’s the next big thing that will take the horticulture industry by storm? Dr. A says it’s more likely to be a trend than a specific plant.

In his latest column, Dr. A says consumers who believe in the need for ornamentals will have little issue with higher prices if they obtain the value they expect.

While native plants have grown to help the bottom lines of growers, Dr. Allan Armitage says their continued development has yielded more far-reaching consequences.

In his latest column, Allan Armitage highlights why ornamental grasses can be mainstays of the garden and landscape throughout the year.

In his latest column, Allan Armitage highlights the near endless possibilities of providing the market with plants that are successful in the heat.

In his latest column, Allan Armitage says once you have established what your customers are comfortable with, then go out and find those cool cultivars to go with your favorites.

We all need to lead the charge to great plants. Here are a few plants that should shine in 2022, according to Dr. A.

Dr. A shares his thoughts on how plant breeders, growers, retailers, and consumers can capitalize on the wave of landscaping and gardening.

In his latest column for Greenhouse Grower, Dr. Allan Armitage explains why horticulture field trials are as essential to the credibility of our industry as quality control labs are to the meat industry.

In his latest column, Allan Armitage says if a plant displays excellent growing characteristics and superb landscape performance, it will take on a life of its own.

Once you get past recognizing the efforts to make California Summer Trials a success. where do we go from here? Dr. A tries to answer that question.

From mixed herb containers to petunias, here are some plants that caught the eye of Dr. Allan Armitage on the first day of California Summer Trials.

Dr. Allan Armitage says the last thing we want to do is send out poor-quality roots because we are cutting corners on production to feed availability.