Brand Marketing Manager Justin Hancock outlines how one of the nation’s leading growers hopes to keep the current wave of consumers of indoor plants coming back for more.

In a digital world where growers have little contact with end consumers, educational materials are a must-have for the plants to survive and thrive.

As a part of this strategy, Costa Farms has launched a consumer marketing campaign, as well as doubling down on efforts to educate and engage with the end consumer.

This second part of a three-part series on e-commerce highlights why, when buyers cannot select their own plants, your employees must be the ‘hands and eyes’ of the consumer.

As more growers have ventured into e-commerce in the last few years, they’ve invested time, energy, and capital to refine their shipping procedures.

In an industry working hard to serve its customers, education on new plants is a necessity.

There’s a great story behind every company in the horticulture industry, and sometimes that story is so fascinating it deserves to be recognized in its own spotlight.

Talented female leaders play an instrumental role as part of a diverse team of growers advancing the work of growing plants.

Greenhouse Grower’s GROW Conversations series kicked off earlier this year with a candid discussion on strategy, data, and […]

There is no shortage of great vegetative products for you to choose from to fit the hottest consumer trends imaginable.

This year, amidst the COVID-19 pandemic, Costa Farms provided both in-person and virtual options to check out its trials of new varieties.

See what the CEOs of Metrolina Greenhouses and Costa Farms have to say in the first GROW Conversation of 2021 — a high-level, must-see digital event.

Check out four trends that will usher in a new decade of growth.