The overall purpose of the trials is to help the industry bring a better plant to the zoo’s many visitors that can serve as a tool for plant selection in an urban garden setting.
The team at Young’s Plant Farm like to use the trial garden to not only look at and test new varieties but to also explore trends and inspire new marketing ideas.
BioWorks adds Ron Ostrander as Director of Horticulture Sales and Distributor Relations, IPG adds Lisa Hilgenberg as Plant Trial Manager, and Kientzler adds Nathan Sell as Commercial Director.
The event offers two days of educational and networking opportunities with industry leaders from breeding companies, major growers, key trialing sites and more.
The company’s partnership with Inflora Cut Flowers/Express Seed allowed it to double the size of its cut flower trials and showcase new additions to the Specialty Cut Flower Program.
