Amanda Solliday, Ph.D.

The Road to More Sustainable Floral Transportation

Christopher J. Currey

Automation for the People: Technology for Small- and Mid-size Producers

What If We Don’t Need to Grow Everything?

Zach Bruce, Hortica

Reducing Common Greenhouse Injuries: Practical Steps to Protect Employees and Operations

Trending Now: "Metrolina Greenhouses’ CIO on Technology, Data Analytics, and More"

Floral Marketing Fund Debuts New Research Alongside Redesigned Website

Floral Marketing Fund Debuts New Research Alongside Redesigned Website

By Floral Marketing Fund|June 11, 2026

The new Floral Marketing Fund website is designed to help users better locate and access research and reports.

Floriexpo, Floral Marketing Fund Partner to Advance Industry Innovation and Research

Floriexpo, Floral Marketing Fund Partner to Advance Industry Innovation and Research

By Greenhouse Grower staff|March 19, 2026

The partnership is designed to bridge the gap between academic research, consumer insights, and real-world retail application.

What Does Generation Z Want From Flowers? New Research Answers That Question

What Does Generation Z Want From Flowers? New Research Answers That Question

Introducing the New Demaree Family Floriculture Advancement Fund

Introducing the New Demaree Family Floriculture Advancement Fund

Floral Marketing Fund and CalFlowers Announce New Partnership

Floral Marketing Fund and CalFlowers Announce New Partnership

New Consumer Research Highlights Perceptions of Sustainable Practices in Floriculture

New Consumer Research Highlights Perceptions of Sustainable Practices in Floriculture

Will Consumers Pay More for Products Produced Sustainably? One Study Aims to Find Out

Will Consumers Pay More for Products Produced Sustainably? One Study Aims to Find Out

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