Here’s a look at the work accomplished during the Society of American Florists’ 44th annual Congressional Action Days.

SAF has announced the top floral industry issues it will advocate for at the 44th annual Congressional Action Days (CAD).

Business owners and attendees share the benefits of the Society of American Florists’ Next Gen LIVE! ahead of its fourth year.

The event is designed to provide floral industry professionals with insights and guidance on how potential new tariffs, policies, and economic trends could impact their businesses.

Here’s how the launch of the Marketing Assistance for Specialty Crops (MASC) program can help floriculture growers.

The 4th annual Next Gen LIVE! Conference from the Society of American Florists will be held in Dallas, from Feb. 23-25, 2025.

Floral associations want Congress to renew the Generalized System of Preferences (GAP) trade program for the industry’s financial stability.

The Petal It Forward initiative celebrates its 10th year of providing goodwill throughout the floriculture industry on Oct. 16, 2024.

The Society of American Florists’ Chief Economist shares his thoughts on an unstable economy and planning for the future.

The Society of American Florists (SAF) is in search of the world’s best cut flowers for the 2024 Outstanding Varieties Competition. 

The Society of American Florists claim that the EPA isn’t taking into account the impact new rules will have on the floriculture industry.

The Society of American Florists recently advocated for positive marketing campaigns leading up to Mother’s Day and other floral holidays.

The Society of American Florists Petal It Forward event on Oct. 18 drew participants from 580 floral businesses in all 50 states, all helping to spread the joy of flowers.