Agritecture Launches New Online Platform for to Help Growers Enter the CEA Market
January 13, 2023 
Agritecture, an advisory services and technology firm focused on climate-smart agriculture, particularly urban and controlled environment agriculture (CEA), is launching Agritecture Designer, an online platform that is designed to be a data-driven solution to the economic uncertainty of the CEA industry. It offers a new way for those looking to enter or learn more about the sector to do so via educational lessons, farm modeling tools, and support with equipment selection and financing.
The platform launched on January 9, after two years of beta-testing with nearly 5,000 users from more than 100 countries.
“Agritecture has proven its ability to blend technology with advisory services to accelerate project timelines and minimize risk. We are grateful to our strategic partners and investors, including Priva and seasoned tech investor Esther Dyson, as their support gives us the ability to grow and continue innovating faster,” says Henry Gordon-Smith, Agritecture’s Founder and CEO.
Agritecture’s digital solution and follow-on services are especially pertinent for today’s economic environment, in which there have been consecutive months of indoor farm layoffs and shutdowns.
“Unfortunately, our current economic reality has exposed the shortcomings of many growers and investors: mainly, an overreliance on hype and unrealistic growth scenarios. But with proper planning led by experts, controlled environment agriculture can still generate strong returns, both financially and environmentally,” Gordon-Smith says.
As an example, of the farms modeled during Agritecture Designer’s beta phase, 40% did not demonstrate a positive financial return on investment (ROI). But as users worked with the Agritecture team to research and refine their models, many were able to find a viable path forward. Of those that did model a positive-ROI scenario, the average payback period was 4.6 years.
“We believe that the platform will simplify the first steps for entrepreneurs, with knowledge and expertise from the largest consulting firm in the market,” says Max Chizhov, Co-Founder of iFarm – one of several equipment suppliers that have joined the Agritecture Partner Network. “Each vertical farm can and should be profitable. Agritecture Designer will help to find reliable solutions.”
The primary features of Agritecture Designer include the following:
- Knowledge Hub – includes multiple hours of educational video lessons taught by the Agritecture team and some of its partners on commercial urban farming best practices
- Farm Modeling Tool – this tool allows users to create a comprehensive financial projection in seconds, which can then be continuously refined and exported to Excel.
- Crop Pricing Tool – this tool calculates an appropriate sales price for the user’s selected crop based on market research they enter, including information on product price, quality, labels, and sales channel.
- Agritecture Partner Network – this network is composed of 16 equipment providers and four financing providers, all vetted by Agritecture. Users are offered exclusive discounts found only through the platform, as well as assistance with outreach and quote analysis.
Learn more at Agritecture.com.
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