Priva and Blue Radix Partner to Accelerate Autonomous Greenhouses
June 16, 2023 
During GreenTech Amsterdam this week, Priva and Blue Radix signed an agreement to strengthen and expand their partnership. Together they will work towards accelerating autonomous greenhouses where hardware and software are smoothly combined to accommodate tomorrow’s changes.
Both Priva and Blue Radix already serve a fast-growing group of joint customers with data and artificial intelligence (AI)-driven solutions. With this agreement as its fundament, even more greenhouse growers worldwide can be assured of robust data connections, reliable services, and continuous improvement of functionalities. Growers can get the most out of their data. The potential for optimized operational efficiencies and more predictable and precise control are endless.
“Growers should always be in charge of choosing the right service provider and how they want their greenhouse installations to operate. At Priva we want to unlock innovations and relevant technologies for our customers,” says Meiny Prins, CEO of Priva. “We believe that the future of horticulture lies not just in further optimization, but in increased flexibility, integration, collaboration, and an open eco-system in which best-in-class solutions can connect.”
“Blue Radix develops algorithms to optimize and autonomously realize daily operational processes in greenhouses. With our solutions for autonomous growing, growers achieve better operational and more predictable results while being able to manage more space,” says Ronald Hoek, CEO of Blue Radix. “With this partnership, all growers with Priva process computers can be assured of a robust solution where Priva’s process computer, cloud services, and API-connections are smoothly connected to Blue Radix steering algorithms. The grower’s data is secured and will only be used for its sole benefit.”
Although both companies work in the same field of greenhouse operations, they are also complementary. Blue Radix doesn’t offer hardware and is an independent specialist in autonomous growing, optimizing, and realizing the growers’ unique crop strategy with AI. Priva is a market leader and has a wide range of hardware and software solutions that can bring growers even more value when connected to Blue Radix’ software via Priva’s API services.
“The value for our customers has our highest priority. Every day we work on creating the right climate for strategic growth for horticulture specialists and entrepreneurs around the world,” Prins says. “We believe digitalization and data unlocks so much more than we can develop as Priva alone. While embracing this new world, we are working with our partners to unlock new value. Blue Radix is a very good example of a company that does just that. Priva is an integrator and enables growers to use innovations in the best way possible: Together we’ll go forth, step-by-step, towards autonomous greenhouses, and sustainable, connected, and collaborative futures.”
Subscribe to eNewsletter
