May 6, 2011
City: Rockwood, Mich.
Environmentally controlled square footage: 1,527,000
Percentage of production space under permanent environmentally controlled structure devoted to each crop:
Ornamental bedding plants - 65%
Flowering potted plants - 21%
Potted foliage - 10%
Plugs and propagation material - 4%
What’s the best way to describe your greenhouse operation and its role in contract growing?
We produce plant material for other growers through contracts AND contract other growers to produce material for us.
Percentage of sales by customer:
Home improvement chains - 31%
Warehouse clubs - 31%
Mass merchandisers - 25%
Independent garden centers - 5%
Other growers - 5%
Supermarket chains - 2%
Retail florists - 1%